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Discovery to launch Telugu feed from 1 October
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#1
Official Confirmation :
Discovery will have a six-hour feed in Telugu from 1 October.

The infotainment channel will progressively expand this local language feed to 24 hours in January. Interestingly, rival National Geographic had launched a Telugu feed this year.

“We launched a 24-hour feed in Tamil for Discovery in January. Since our viewership in that state has grown manifold, it clearly shows that dubbing works for us since the channel is commentary driven. We are considering two more languages,” said Discovery India senior VP, GM Rahul Johri.

Johri, however, declined to elaborate on what other languages are being looked at.

Animal Planet has a Hindi feed and there are no plans to introduce a regional feed as of now. TLC will continue with its solo English feed as it taps upscale audiences.

“We are giving cable operators the chance to take the Telugu feed. For advertisers this is a value add. We are carrying the same ads as we do on the other Discovery feeds. There will be less overlap in viewership between the Hindi and the Telugu feed,” said Johri.
itv.com
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#2
Thanks. So competition heating among infotainment channels too. All DTH's will have dis feed now.
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#3
I am getting the option of Telugu but English feed is available.we can get it tomorrow. Tongue
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#4
(09-30-2010, 11:24 PM)Mr.Bhat Wrote: I am getting the option of Telugu but English feed is available.we can get it tomorrow. Tongue

Yes. This feed will be der in confirmed Dish TV, TATA SKY and Airtel
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#5
NGC has been a succesfull regional feeds ,so others also eying on this and will get benefitted surely for them and viewers.Big Grin
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#6
(09-30-2010, 11:37 PM)Mr.Bhat Wrote: NGC has been a succesfull regional feeds ,so others also eying on this and will get benefitted surely for them and viewers.Big Grin

Now NGC will launch Tamil feed Big Grin
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