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Dish TV rides on passion; repositions as ‘Dish Sawar Hai’
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Dish TV rides on passion; repositions as ‘Dish Sawar Hai’

Dish TV, the DTH operator, to strengthen its relationship with consumers, has changed its positioning from ‘Ghar Aayi Zindagi’ to ‘Dish Sawar Hai’. The thought for the new positioning is based on the strong consumer insight that people who are passionate about entertainment do not let anything come in the way of it, and therefore, [...]


http://www.indiandth.com/2012/01/dish-tv...r-hai.html

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