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Dishtv banks on affordability
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India’s largest direct-to-home company Dishtv has re-introduced the set top box free offer on buying content of Rs 1,990, till January 15. The move is significant because by offering lowest entry cost Dishtv has made digital television more affordable. Anindya Sengupta, deputy vice president- sales (East), Dishtv, said, “Affordability is key to the spread of DTH. We are offering the lowest entry cost and largest bouquet of channels.”

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