Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2.75 Average
  • 1
  • 2
  • 3
  • 4
  • 5
ESPN signs Airtel as Champions League title sponsor for 5 years
#1
Advertisement

MUMBAI: ESPN Star Sports has signed up telecom services provider Bharti Airtel as title sponsor for Champions League Twenty20 for a period of five years.

As part of the agreement, Airtel will have rights to on ground title sponsorship for five years beginning with the inaugural edition in October, 2009.

The tournament would be played across three venues - Bangalore, New Delhi and Hyderabad and will now be called Airtel Champions League Twenty20.

A total of 12 teams from seven test playing nations will participate in the inaugural edition. The 16-day league will have 23 Twenty20 matches.

Said Bharti Airtel director - marketing Shireesh Joshi, "We have seen a great synergy between our brand and cricket, since both cater and connect to a wide spectrum of consumer segments."

Earlier in May, Bharti Airtel had signed an exclusive five-year deal with Manchester United to become the first Indian sponsor of the leading football club.

The agreement allows Airtel to have exclusive rights on content such as video clips of Premiership matches and Uefa Champion’s League highlights, classic goals and games of Manchester United. Also, the service provider on its network can show match feeds and reports and editorial features.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Nirvana Digital launches spiritual content on Tata Sky, Airtel Digital TV nairrk 0 274 07-01-2019, 02:17 PM
Last Post: nairrk
  General News: Star Sports retains Premier League rights for TV, digital till 2022 nairrk 0 175 06-15-2019, 07:26 AM
Last Post: nairrk
  General News: MIB directed 11 TV channels to go off-air in last five years nairrk 0 337 01-07-2019, 10:12 AM
Last Post: nairrk
  General News: Sony acquires broadcast rights of Mzansi Super League T20 for Indian sub-continent nairrk 0 414 11-15-2018, 08:32 AM
Last Post: nairrk
  General News: &TV returns as presenting sponsor of ‘Borivali Cha Raja’ nairrk 0 418 09-22-2018, 09:22 AM
Last Post: nairrk
  General News: Jio signs five-year deal with Star to stream live cricket content nairrk 0 420 09-22-2018, 09:18 AM
Last Post: nairrk
  General News: Colors Marathi ventures into sports with Kusti Champions League nairrk 0 423 08-29-2018, 09:15 AM
Last Post: nairrk
  General News: MIB cancelled 147 TV channel licences in 3.5 years nairrk 0 508 07-31-2018, 10:07 AM
Last Post: nairrk
  General News: UFC enters into distribution deal with ESPN nairrk 0 409 05-14-2018, 02:13 PM
Last Post: nairrk
  General News: SET, Ekta Kapoor team up after over two years for a daily soap-opera nairrk 0 469 05-03-2018, 06:54 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement