11-19-2009, 03:24 PM
<img style="float:right; margin: 0px 0px 0px 10px;" src="http://www.espnstar.com/servlet/file/354288_33_preview.jpg?ITEM_ENT_ID=354288&COLLSPEC_ENT_ID=10&FILE_SERVICE_CONF_ID=33"/>ESPN STAR Sports and SingTel have announced the launch of ESPNEWS, the first 24/7 sports news channel dedicated to Asian sports fans.
Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS, available on SingTel's mio TV platform, will feed the Asian sports fans' appetite for real-time sports news and action from their favourite sports.
The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. Whether it's scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date with the latest at anytime of the day.
The channel's layout features four main data streams - a ‘video window' carrying all the exciting sports action and highlights; a ‘bottom line' graphic streaming results and upcoming fixtures, a ‘top line' graphic which provides a continuous update of news, and the ‘sideline' graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.
Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports, "As Asia's leading sports broadcaster, the launch of ESPNEWS is a defining moment in our company's history and I'm delighted to share this moment with our valued partner SingTel. Launching ESPNEWS on SingTel's mio TV platform is a demonstration of our commitment to serving the sports fans in Singapore and meeting their changing needs. It is also part of our ongoing commitment to delivering the most innovative and compelling sports content to Asian fans across creative platforms. ESPNEWS's innovative format represents an ongoing process on our part to show content in a new unique and creative manner."
"We are very excited about welcoming ESPNEWS as the first of several ESPN STAR Sports channels that will be coming onto the mio TV platform. mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and we are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore," said Mr Tim Carmichael, VP of mio TV, SingTel.
Developed with a state-of-the-art graphics system, ESPNEWS' on-air presentation boasts of a contemporary look and feel designed to channel vast amounts of information and statistics into clear streams of information delivered via a viewer-friendly interface. The channel's layout will also offer advertisers the flexibility to be more creative in their on-air elements and provide innovative branding and sponsorship placements opportunities.
Currently launched with an English voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date, in addition to the dual language track that will also be available.
To subscribe to ESPNEWS on SingTel's mio TV platform, fans can call 1800 737 1111, order directly from the TV portal or by visiting any SingTel shop. The channel is currently available free to all mio TV subscribers till 17 December, and subsequently will be available at no additional cost to those who sign up for the Barclays Premier League 2010/11 with ESPN STAR Sports Channels Early Bird offer. It will also be available on an a la carte basis at $8.90 (excluding GST). For more information, visit www.footballfrenzy.com/bpl
ESPNEWS is already available in Myanmar, the Philippines and Cambodia and will be rolled out across other markets in the region in the coming months.
What is ESPNEWS?
ESPNEWS is the first 24/7 sports news channel specially dedicated to Asian fans.
Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will feed the Asian sports fans' appetite for real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format.
Whether it's scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date. The sports news will be refreshed throughout the day, presenting scores and updates as and when they happen. ESPNEWS will also carry key media conferences live and feature exclusive interviews and stories.
Developed with a state-of-the-art graphics system, ESPNEWS' on-air presentation boasts of a contemporary look and feel designed to deliver vast amounts of information and statistics into clear streams of information via a viewer-friendly interface. The channel's layout features four main data streams - a video window carrying all the exciting sports action and highlights; a bottom line graphic which streams results and upcoming event details, a top line graphic which provides a continuous news update, and the sideline graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.
In addition, the channel's layout offers advertisers a host of new opportunities and the flexibility to be more creative and innovative in customizing the advertising space to meet their branding and communication objectives.
Currently launched with an English language voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date, subject to the provision of additional language tracks made available by local pay TV operators.
Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS, available on SingTel's mio TV platform, will feed the Asian sports fans' appetite for real-time sports news and action from their favourite sports.
The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. Whether it's scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date with the latest at anytime of the day.
The channel's layout features four main data streams - a ‘video window' carrying all the exciting sports action and highlights; a ‘bottom line' graphic streaming results and upcoming fixtures, a ‘top line' graphic which provides a continuous update of news, and the ‘sideline' graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.
Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports, "As Asia's leading sports broadcaster, the launch of ESPNEWS is a defining moment in our company's history and I'm delighted to share this moment with our valued partner SingTel. Launching ESPNEWS on SingTel's mio TV platform is a demonstration of our commitment to serving the sports fans in Singapore and meeting their changing needs. It is also part of our ongoing commitment to delivering the most innovative and compelling sports content to Asian fans across creative platforms. ESPNEWS's innovative format represents an ongoing process on our part to show content in a new unique and creative manner."
"We are very excited about welcoming ESPNEWS as the first of several ESPN STAR Sports channels that will be coming onto the mio TV platform. mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and we are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore," said Mr Tim Carmichael, VP of mio TV, SingTel.
Developed with a state-of-the-art graphics system, ESPNEWS' on-air presentation boasts of a contemporary look and feel designed to channel vast amounts of information and statistics into clear streams of information delivered via a viewer-friendly interface. The channel's layout will also offer advertisers the flexibility to be more creative in their on-air elements and provide innovative branding and sponsorship placements opportunities.
Currently launched with an English voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date, in addition to the dual language track that will also be available.
To subscribe to ESPNEWS on SingTel's mio TV platform, fans can call 1800 737 1111, order directly from the TV portal or by visiting any SingTel shop. The channel is currently available free to all mio TV subscribers till 17 December, and subsequently will be available at no additional cost to those who sign up for the Barclays Premier League 2010/11 with ESPN STAR Sports Channels Early Bird offer. It will also be available on an a la carte basis at $8.90 (excluding GST). For more information, visit www.footballfrenzy.com/bpl
ESPNEWS is already available in Myanmar, the Philippines and Cambodia and will be rolled out across other markets in the region in the coming months.
What is ESPNEWS?
ESPNEWS is the first 24/7 sports news channel specially dedicated to Asian fans.
Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will feed the Asian sports fans' appetite for real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format.
Whether it's scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date. The sports news will be refreshed throughout the day, presenting scores and updates as and when they happen. ESPNEWS will also carry key media conferences live and feature exclusive interviews and stories.
Developed with a state-of-the-art graphics system, ESPNEWS' on-air presentation boasts of a contemporary look and feel designed to deliver vast amounts of information and statistics into clear streams of information via a viewer-friendly interface. The channel's layout features four main data streams - a video window carrying all the exciting sports action and highlights; a bottom line graphic which streams results and upcoming event details, a top line graphic which provides a continuous news update, and the sideline graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.
In addition, the channel's layout offers advertisers a host of new opportunities and the flexibility to be more creative and innovative in customizing the advertising space to meet their branding and communication objectives.
Currently launched with an English language voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date, subject to the provision of additional language tracks made available by local pay TV operators.
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