Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 2.83 Average
  • 1
  • 2
  • 3
  • 4
  • 5
ESS sells 75% of inventory for Champions League T20
#1
Advertisement
MUMBAI: ESPN Star Sports (ESS) said Wednesday it has sold 75 per cent of its on-air inventory for the Airtel Champions League Twenty20, which is set to kick off on 8 October.

The broadcaster has also roped in Coca-Cola as its beverage partner, while Onida has walked on board as the umpire sponsor. The deals are believed to be for a period of three years.

While ESS MD Manu Sawhney did not comment on the deal size at a media briefing, the Coca-Cola deal is said to be worth Rs 100 million.

On air, ESS has roped in Pepsi, Maruti Suzuki, Onida, Sony India, Airtel and Havells as sponsors.

There are no performance-linked deals for either the on-going Champions Trophy or this event. Earlier, ESS had signed a five-year deal with Airtel as the title sponsor for the Champions League.

Interestingly, with Pepsi and Coca-Cola taking on board as on-ground and on-air sponsors, there will be debate once again about which mechanism is more effective in terms of brand visibility.

Sawhney said ESS is holding back 15 per cent of inventory for the Champions Trophy which it will sell as India progresses. The media buyer, though, opines that ESS will have to be smart about how the remaining inventory is sold. If India loses its first match, then ESS will be on a tricky wicket.

Airtel Champions League Twenty20 chairman Lalit Modi said the winner gets $2.5 million in prize money. The runner up gets $1.3 million while the two losing semi-finalists get $500,000.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star Sports retains Premier League rights for TV, digital till 2022 nairrk 0 183 06-15-2019, 07:26 AM
Last Post: nairrk
  General News: Sony acquires broadcast rights of Mzansi Super League T20 for Indian sub-continent nairrk 0 425 11-15-2018, 08:32 AM
Last Post: nairrk
  General News: Colors Marathi ventures into sports with Kusti Champions League nairrk 0 441 08-29-2018, 09:15 AM
Last Post: nairrk
  General News: SPN India acquires TV, OTT rights for T10 Cricket League nairrk 0 762 12-08-2017, 10:31 AM
Last Post: nairrk
  Update: Sony gets 11 KBC sponsors, ad inventory almost sold out nairrk 0 472 08-24-2017, 09:11 AM
Last Post: nairrk
  General News: Star Plus to launch new dance reality show ‘Champions of Champion’ nairrk 0 886 08-22-2017, 09:35 AM
Last Post: nairrk
  General News: ICC Champions Trophy hits show launches on Hindi GECs in June nairrk 0 601 07-05-2017, 12:50 PM
Last Post: nairrk
  General News: Pix brings back ‘Pix Premier League’ to capitalise on the IPL nairrk 0 831 04-03-2017, 07:42 PM
Last Post: nairrk
  General News: Sony acquires TV and digital rights for International Champions Cup nairrk 0 415 07-21-2016, 05:28 PM
Last Post: nairrk
  General News: Indian Super League kicks off TV campaign Dileep 0 629 09-11-2014, 04:28 PM
Last Post: Dileep

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement