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ET Now strikes content deal with Reuters
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NEW DELHI: After the divorce, the reunion. Divesting its 26 per cent stake in Times Global Broadcasting Corporation Ltd (TGBCL) early last year, Reuters is back this time to have an exclusive content arrangement with the upcoming English business news channel ET Now.

Times Global Broadcasting, which runs the English general news channel Times Now, said Monday it would collaborate with Reuters for financial and business content for ET Now.

Times Global Broadcasting CEO Chintamani Rao had earlier told Indiantelevision.com that ET Now had obtained all the government clearances and would launch in the quarter ended June.

As per the agreement, ET Now will receive real-time breaking financial news content by Reuters reporters based in New York and London. The television hosts will cross to a live report from Reuters to provide the global perspective on breaking financial news.

Additionally, the channel will have access to Reuters’ reporters in other financial centres, including Frankfurt, Singapore, Tokyo and Hong Kong for India relevant breaking news as well.

Says Rao, “The Economic Times is the biggest business media brand in India, and Reuters is the most respected and trusted brand in business news globally. Together we will make ET Now the channel of choice for business news viewers. Following on the success of Times Now, we will build our next market leading brand."

Adds Reuters Media president Chris Ahearn, “This agreement is the latest move in our long standing commitment to investing in the growing Indian media market. With the launch of our new consumer Indian website last year and the enhancements being made to the region specific mobile applications, we are truly committed to providing the business professional audience access to our content through a multitude of platforms.”

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