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Engage with UTV World Movies on your Blackberry Messenger
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Quote:UTV World Movies does not remain JUST the hub of world’s greatest movies but being constant innovators, it is now a companion on your BB Messenger too! And while doing so, it becomes the first brand in India to leverage the Blackberry Messenger as a possible “reaching out” media.


Enjoy easy access to a plethora of varied content on world cinema by ‘just a ping’ on your UTV World Movies BB Messenger! Share your passion, update your self with all on ground activities, events, on air properties, and receive regular trivias and lots more.


Given the fragmented audience of World Cinema, UTV World Movies brings content to its audience rather than expecting them to come to UTV World Movies to consume content. Through this initiative World Movies hopes to become an integral part of the day to day lives of our audiences by being a friend over the phone.


To engage with World Movies:

* Launch BB Messenger - Click the MENU button and scroll to the option ‘INVITE CONTACT’.
*Select ‘Scan a Persons Bar Code’ and put your phone in front of the Code
* Welcome to UTV Wolrd Movies on your Blackberry

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