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Existing customers are great advocates of a brand: Vikram Mehra
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#1
Existing customers are great advocates of a brand: Vikram Mehra

What has been the most interesting sales promotion you have engineered so far? While we have launched a host of successful sales promotions at trade, something we had not really tried was a referral programme for our subscribers. In all our subscriber visits and research, one thing that came back very strongly was the fact [...]


http://www.indiandth.com/2013/07/existin...mehra.html
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#2
I totally agree... Some brands exactly meet all the requirements of some customers and they feels so happy about the service... Sometimes it so happens that the customers know much much more about a brand than their own customer service executives... I think the people who uses a product or service extensively are better advocates of that
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