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FIFA World Cup to add Rs 150 crore to ESPN STAR Sports' kitty
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#1
Quote:The ongoing FIFA World Cup, which began in South Africa on June 11, is all set to make its Indian broadcaster, ESPN STAR Sports richer by Rs 150 crore.

The sports channel, which has exclusive telecast rights for all 64 matches of the FIFA World Cup, has managed to get on-board an impressive list of advertisers. With the tournament in progress, the final list of sponsors includes Vodafone and Airtel DTH as the joint presenting sponsors; while, Nokia, Samsung and Hero Honda are the associate sponsors.

Other brands, which have gone for 10-second ad-spots during the tournament, include Parle Agro, Pernod Ricard, Micromax, BPCL, Coca Cola and Jhaveri Industries.

As per industry estimates, ESPN STAR Sports has charged Rs 2.5 lakh for a 10-second ad spot during the FIFA World Cup. In comparison, IPL matches got an ad rate of Rs 4.5 lakh for a 10-second spot.

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#2
hi,
its look go for the Indian peoples the they watch these 64 match on there on ESPNSTAR SPORT.
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#3
Perhaps in Pakistan u people r watching with PTV channels :up:
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