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Fever 104 FM launch unique Swadeshi Movement for Independence Week
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The Fever Swadeshi Movement and the freedom to enjoy music 24 hours non-stop

Get set for the Swadeshi Movement all over again, but this time it’s on radio!! Fever 104 FM announced the launch of a unique Swadeshi Movement for Independence Week which culminates in a grand fashion on the 15th of August, 2010.


Fever 104 FM stations in each of the cities have embraced the true spirit of the Swadeshi Movement. All through Independence week, RJs have promised viewers a total Swadeshi campaign, by promising not to use a single ‘angrezi’ word.


As a challenge to their listeners, RJs are asking listeners to stay tuned and if they catch them using any English word, the first listener to call in and provide them with the right Hindi / Bengali / Kannada word, wins gift vouchers from ‘Khadi Bhandar.’ Fever 104 FM will give away 5 gift vouchers everyday till 15th August.


And that’s not all! To give listeners a true sense of freedom, on the 15th of August, Fever 104 FM will give its listeners the freedom to enjoy non-stop music 24 hours !


Keerthivasan, Business Head, Fever 104 FM, said, “This is an important occasion in the lives of all Indians. As a responsible medium we want to highlight what is important at the same time create listener engagement.


While the listeners are having great fun in catching out the RJs who are trying hard to avoid using any English word, we are also adding value back to them in the form of 24 hours non-stop music.”

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