06-12-2010, 08:09 PM
Quote:An increasing number of TV viewers will be switching on to High Definition (HD) TV for the Fifa World Cup, with sales figures from cable and satellite providers booming.
And for the first time, 50 per cent of UK households will be able to watch the tournament in HD through a standard roof-top aerial, thanks to the early roll-out of HD on Freeview.
It has been 40 years since the last major development in World Cup viewing technology, when in 1970, the Mexico World Cup was broadcast in colour for the first time. Back then England were knocked out by West Germany in the quarter finals. This year, fans will be hoping for a better result from HD, notes UK media watchdog Ofcom.
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