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Force India Formula One ties-up with 'Fast & Furious 4' to promote franchise
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MUMBAI: The patrons of Fame Big Cinemas for the very first time will get an opportunity to touch and feel a Force India Formula One Speed Machine.

The brand has tied-up with the movie Fast & Furious 4 for on-ground promotion. The film releases today in all major metros.

The Force India car will be displayed at Fame Big Cinemas (Andheri) in Mumbai till 5 April.

Says Paramount Films (India) marketing head Jacinto Fernandes says, "Fast & Furious 4 is all about racing, speed and fast cars. One will get to see the best cars in the movie. And Force India and F1 racing is too all about racing and fast cars. The similarities and passion shared by both made us come together to promote the film."

Adds Force India Formula One Team head - marketing Vikram Malhotra, " The brand Force India is based on the core values of passion, speed and aspiration and we constantly strive to associate with like-minded properties to increase our connect with the Indian youth. The Fast and Furious series epitomizes passion for cars , speed and racing. Therefore, we are delighted to partner the premier in India along with Fame Big Cinemas."

Fast & Furious 4 will be released by Paramount Films India in English, Hindi, Tamil and Telugu.

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