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Ford Figo Discover Smart Drive Kicks Off
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Ford India has kicked off the Figo Discover smart drive to celebrate Figo’s upcoming 50,000 production milestone.

As a part of the cross country road trip, a customized Figo designed by popular television host and artist Harun Robert will be driven from Chandigarh to Chennai. Four young couples, who were selected a part of the Figo Smart And Smarter India tour announced in Septmber by Ford, will also drive the Figo across India in a trip spanning 25 days and will cover 2500 kilometers.

The road trip will be suppoted by digital media campaign as well as events and activities at Ford dealerships along the way. You can also follow the drive by logging in at www.Drivingford.in or by following the Ford Figo communities on (links embedded) Facebook, Orkut and Twitter and also take part in exciting contests.


Press Release

CHANDIGARH, India, October 5, 2010 – To celebrate the production of the 50,000th Ford Figo,
Ford India today launched a Figo road trip campaign in which a customised Figo will be driven from Chandigarh to Chennai.

“Besides celebrating the 50,000 milestone, the objective of the pan-India drive and associated events is to thank Figo customers nationwide for their support in making Figo the most popular car in its segment,” said Ford India President and Managing Director, Michael Boneham.

“Since its launch in March, Figo has captured the imagination of new car buyers across India and the response has been extraordinary. Based on feedback and correspondence, Figo buyers like its best-in-class features and performance as well as the superior sales and service support provided by our strong dealer network.”

He added, “It’s timely and fitting that we’ll celebrate the production of the 50,000th Figo in October because this is the month of festive celebrations. To make the festive season even more fun we will invite young couples to be a part of the road trip and be part of an integrated campaign via digital, marketing and dealer activities.”

Go to www.media.ford.com for news releases, related materials and high-resolution photos and video

The “Discover Smart” themed Figo will be easy to spot because it sports a cool paint job and accessories designed by Harun Robert (better known as Rob), a popular children’s television host renowned for his artistic, music and dance skills.

Speaking about the design, Rob said, “As the Figo has a distinct personality and style I really enjoyed collaborating with Ford on this one-of-its-kind project. The concept being unique, I concentrated on complementing the Figo’s good looks and vibrant colours with my distinct style of illustration, using a palette and design elements that convey celebration and unity with an
Indian flavour.”

Four young couples will drive the “Discover Smart” Figo during the 25-day, 2500 kilometre drive which starts from Chandigarh and passes through Delhi, Agra, Jaipur, Gwalior, Indore, Nagpur, Hyderabad, and Bangalore and many smaller cities and towns before ending in Chennai on October 30th.

The four couples have been selected from a contest calling for entries on
www.fordfigoindiatour.com and invited young couples to participate in the cross country drive. To qualify, couples had to send in their nominations by sharing the most memorable activity that they have done on a vacation and unique destinations they have visited.

There was a big response to the contest with close to 450 entries and after a rigorous judging process involving independent automotive industry bloggers and Ford senior executives, the four couples were selected

The first leg of the tour, Chandigarh –Delhi- Agra-Jaipur, will be driven by Dinesh Singh Slathia & Rekha Slathia from New Delhi.

The second Jaipur-Gwalior-Indore leg will be driven by Noida residents, Anshul Sushil and Akriti Bhargava.

Taking the wheel for the third leg from Indore to Nagpur to Hyderabad is Kolkata couple, Ashish Garg and Neha Garg.

The final Hyderabad-Bangaluru-Chennai leg will be driven by Nischal Ram and Niharika Nischal Ram from Bangaluru.

During the road trip, the respective couples will have the chance to explore the scenic wonders and local attractions of the various cities and regions. They will also pop into a number of Ford dealerships along the way to join related parties and celebrations.

They’ll also share their journey stories, photos, videos and experiences online on their Facebook, Twitter, Orkut profiles and blogs. They will also post their experiences for the Ford Figo fans on the Ford Figo communities on Facebook (http://www.facebook.com/fordfigo), Orkut (http://bit.ly/orkutfigo), Twitter (http://twitter.com/fordfigo) and a Driving Ford blog (http://www.drivingford.in).

Ford Figo fans can follow the couples on the ford Figo communities and help the couples out by posting valuable suggestions, advise and tips along the way. There are interesting prizes to be won on the Ford Figo communities.

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