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Fox Star Studios in marketing alliance with BIG TV for Avatar
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Anil Ambani-led Reliance BIG TV today said it has entered into a strategic marketing alliance with Fox Star Studios for the India release of James Cameron-directed 'Avatar'.

As part of the alliance, the DTH operator will showcase exclusive interviews with James Cameron and the cast of the film, as well as exclusive behind-the-scenes videos of the film, BIG TV said in a statement.

As part of the tie-up, Reliance BIG TV is creating a new commercial with visual imagery from the film, which is expected to go on air across 12 English channels, including Times Now, AXN, Star World, Star Movies, Channel V and HBO from December 15.

"This partnership brings in enriched content to our subscribers and delivers larger-than-life experience through multiple ground promotions planned across key cities," Reliance BIG TV Senior Vice President Umesh Rao said.

BIG TV will also premiere exclusive Avatar content from December 15 on its DTH platform, which will be offered free of cost to its subscribers.

Avatar will be released in theatres across the country in 2D, 3D and IMAX versions on December 18, 2009.

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