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GEC Genre: Star Plus leads in Week 20
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As per the latest TAM Media Research report for C&S 4+, HSM audiences in Week 20, Star Plus leads the Hindi general entertainment channel (GEC) battle with a relative channel share of 23 per cent. The channel has garnered 258 GRPs this week, which is 10 GRPs more than Week 19.

Colors, which was at par with Star Plus in the previous week with 248 GRPs, has lost 4 GRPs and has a channel share of 22 per cent. Zee TV, at number three, had a 19 per cent channel share and its GRPs have come down from 236 in Week 19 to 213 in Week 20.

Zee TV will soon launch couple of new shows like Aap Ki Antara, Pavitra Rishta, while its talent hunt show Hero Honda Lil Champs will make a come-back in June, after the conclusion of Lux Dance Indian Dance. These new shows may further improve the numbers for Zee TV in weeks ahead.

NDTV Imagine is the number four player with 92 GRPs, in comparison to 83 GRPs in Week 19. It has grabbed a relative channel share of 8 per cent. Sony Entertainment TV, with 70 GRPs is at number five, and has a channel share of 6 per cent.

Star One is at number six position with 62 GRPs and it had a channel share of 6 per cent. Sab TV, with a channel share of 4 per cent, had 50 GRPs in Week 20, which is 4 GRPs less than in the previous week. While, Sahara One has maintained its channel share of 4 per cent and has garnered 43 GRPs.

9X, DD 1, STAR Utsav and Real, have all managed an identical channel share of 2 per cent each with 25, 24, 21 and 18 GRPs, respectively.
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