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GEC Genre: Zee TV shows resurgent growth in Week 21
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Even as the battle between Colors and Star Plus to be the number one general entertainment channel (GEC) continues, the current number three channel Zee TV is showing resurgent growth and is just 15 GRPs away from the top.

Zee TV's proximity to the top two channels has brought cheer to media planners and buyers since it allows them better negotiating power on air-time rates.

A monopoly of either a Star Plus or Colors in the segment means advertisers stand the possibility of paying premium airtime rates. But the current bloodbath between the three channels means any considerations of a clear leader at the top are nullified.

According to TAM Media Research's weekly data, Zee TV has been growing week-on-week in terms of GRPs. From 213 GRPs in Week 20, Zee has garnered 221 GRPs in Week 21 and remains steady at No 3. The channel, three of whose programmes feature in the list of top ten most watched programmes, commands a relative share of 20 per cent.

In Week 21, Colors is only 2 GRPs ahead of Star Plus. Colors superseded Star Plus by recording 236 GRPs and both have garnered an identical channel share of 21 per cent share.

NDTV Imagine has stuck to the No 4 rank with 93 GRPs, while Sony is 15 GRPs behind. Their channel shares stand at 9 and 7 per cent respectively. Star One, at No 6, has garnered 65 GRPs and commands a 6 per cent share of the pie.

Sab TV has garnered a 4 per cent share, followed by Sahara One with 3 per cent relative share. DD1, 9X and STAR Utsav have garnered 2 per cent share each, followed by Real with 1 per cent.
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