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General News ‘We will launch Food Food Tamil in 2019’
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Celebrity ChefSanjeev Kapoor-led Turmeric Vision, which owns and operates Food Food, has gone through a lot of turmoil in the recent past.

The company received its biggest jolt when key investor Astro decided to exit the company. The second jolt came when the acquisition deal with Discovery Communications got called off.

However, the company has survived the difficult times and is slowly limping back to normalcy. Kapoor has become hands-on with the operations of the channel.

The celebrity chef has pulled out the channel from losses and made it profitable. Having achieved profitability, Kapoor’s next task is to expand the network and also look at new revenue streams like content syndication.

Turmeric Vision is planning to launch a Tamil food channel and a high definition (HD) version of Food Food. Before venturing into regional, the company will test the market with audio feeds on direct to home (DTH) networks.

In a conversation with TelevisionPost.com’s Swagata Panjari, Kapoor spoke about the challenges of being a niche player, the deal with Discovery, revenue growth and the plans going ahead.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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