Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News 90s tunes see revival on music channels
#1
Advertisement
[Image: IwLViHw.jpg]

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers.

Film songs of 90s vintage have charisma of their own. In the romanticism of the previous era, a girl’s blush or flickering of eyelashes, were signs of sparks flying. Recently launched channel MTV Beats has also intends to come up with a new show with music from that decade.

Once upon a time, Doordarshan, with its exclusive black-and-white recordings and private TV played old songs but have since then been sidelined to just radio stations. Retro songs are the anchor by which the older generations recall their younger times, friends, company and even long-forgotten incidences of first love.

Well, nostalgia is good business. According to reports, Bollywood accounts for more than 90 per cent of the revenue of India’s Rs 10.6 billion pop music industry.

In an earlier interview with Indiantelevision.com, Viacom18 head-youth, music and English entertainment Ferzad Palia said that their target audience for the channel are youngsters. He said that the channel’s viewership grew tremendously as what others have done in 10-12 years, they have managed to accomplish in a few months. “Music genre is so commoditised that everyone is playing the same music. Since the number of releases is the same, creating differentiation is very important. People loved us because we were different and we don’t want to lose that and that’s across the whole MTV universe.”

A good music channel is one where everyone finds their favourites at their own suitable time. So, while some channels play old classics at night, some play latest hits, and others play evergreen numbers throughout the day.

SAB & MAX cluster EVP and head Neeraj Vyas told us earlier that the channel will always have the quotient of playing older songs since it gains audience attraction. The music in the late last century is what Vyas calls as ‘ageless music’ that is prominent in reality shows, parties and singing contests. Sony Mix’s day kicks off with slow music followed by the 90s era. Later in the day, it telecasts mellow and soft songs followed by new tracks up till 9 pm. The last three hours of the night are dedicated to retro music.

MTV Beats will soon launch its new show Flashback from Monday to Friday 9 pm to 12 am while B4U plays Awaaz de Kahaan during the same time slot. Mastiii channel airs Evergreen Hits between 1 pm and 3 pm and at the 9 pm time slot, the network plays The Golden Era with Annu Kapoor and Raat k Humsafar.

Old melodies on music channels bring nostalgia. A walk down memory lane does a world of good every now and then for ardent music lovers.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star India defers launch of five channels nairrk 0 211 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: MIB grants another TV channel licence to Sitaram Agrawalla’s Sarthak Music nairrk 0 131 04-08-2020, 09:57 AM
Last Post: nairrk
  General News: Road Safety World Series to telecast live on Viacom18 movie channels, DD besides Voot nairrk 0 145 02-25-2020, 06:52 PM
Last Post: nairrk
  General News: ZEEL channels face blackout by three MSOs in Tamil Nadu nairrk 0 229 12-23-2019, 02:55 PM
Last Post: nairrk
  General News: Pen India plans to launch six more TV channels in 2020 nairrk 0 261 12-04-2019, 01:20 PM
Last Post: nairrk
  General News: Star Jalsha to launch a new music game show ‘Start Music’ nairrk 0 314 11-20-2019, 07:42 AM
Last Post: nairrk
  General News: Network18 channels to air special episode of Mission Paani on 2,3 Nov nairrk 0 185 11-01-2019, 07:45 AM
Last Post: nairrk
  General News: ZEEL on course to launch four regional channels: Punit Goenka nairrk 0 220 10-21-2019, 10:21 AM
Last Post: nairrk
  Update: SPNI drops a-la-carte price of its three premier channels nairrk 0 217 10-15-2019, 10:28 AM
Last Post: nairrk
  Update: Star launches festive offer by reducing a-la-carte price of 16 channels nairrk 0 221 10-12-2019, 07:33 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement