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General News 9XM is the 'Baap' of all music channels
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9XM has further strengthened its leadership position in the music television genre. The latest TAM data for Week 49, 2010 ranks 9XM as No. 1 music channel across all the 4 Target Groups.

Per TAM data for Week 49, 2010 (HSM), in CS 15-24 yrs:
9XM 37 GRPs; MTV 31 GRPs; Bindass 31 GRPs; MASTIII 30 GRPs; Channel [V] 24 GRPs; Zoom 22 GRPs; B4U Music 21 GRPs; Music India 9 GRPs.

Per TAM data for Week 49, 2010 (HSM), in CS 15-24 yrs, ABC:
9XM 38 GRPs; Bindass 31 GRPs; MTV 29 GRPs; MASTIII 27 GRPs; Channel [V] 26 GRPs; Zoom 23 GRPs; B4U Music 20 GRPs; Music India GRPs 9.

Per TAM data for Week 49, 2010 (HSM), in CS 4+ yrs:-
9XM 24 GRPs; MASTIII 19 GRPs; MTV 17 GRPs; Bindass 17 GRPs; B4U Music 15 GRPs; Channel [V] 12 GRPs; Zoom 11 GRPs; Music India 6 GRPs.

Per TAM data for Week 49, 2010 (HSM), in 15-34 yrs:-
9XM 29 GRPs; MASTIII 25 GRPs; Bindass 23 GRPs; MTV 22 GRPs; B4U Music 18 GRPs; Channel [V] 18 GRPs; Zoom 17 GRPs; Music India 7 GRPs.

9XM has also emerged at the top across the last four weeks in all the above 4 Target Groups. This has compelled many players in the music entertainment genre to revisit their programming strategy.

Amar Tidke, Head of Programming, 9XM said, "9XM's consistent performance, as per the latest TAM data, indicates the popularity of 9XM's animated characters across all age groups. These super cool animated dudes have truly captivated the hearts of our viewers. A good mix of Bollywood music coupled with rib tickling animation has cut across all age groups, giving 9XM an edge over all other 'so called' music channels."

In the recent past, 9XM's line-up of special and innovative programs such as Kaun Karega Bakwaas, the various movie contests, the Bollywood special Bakwaas Band Kar and the new show Funda Fry with two super cool animated characters - Falli & Balli - have received a great response from viewers. The 9XM Dudes including Bade-Chote, Bheegi Billi, The Betel Nuts, Badshah Bhai and Falli & Balli have gained iconic status by providing the viewers a daily dose of wholesome entertainment.

9XM - HAQ SE!!!
itv.com
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