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General News ALTBalaji bolsters its original regional stand-up comedy offering
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MUMBAI: Over the top (OTT) platform ALTBalaji has added regional stand-up comedy videos in Marathi, Punjabi, Gujarati languages on its digital platform. The short, snacky and hilarious videos featured famous comic artistes like – Bharat Ganeshpure, Sagar Karande, Anirudh Madesia, Suresh Albela, Pratap Faujdar, Amit Khuva and Dharsi Baredia.

Adding to this diverse library, ALTBalaji has now launched new episodes of original stand-up comedy videos in Tamil and Telugu languages. Tamil episodes feature some of the famous stand-up comedians like Shanti Kumar and Shaik Baba Sharifuddin to name a few, while the Telugu library comprises of talented and well-known artists Baggy, Manoj, and Mervyn.

ALTBalaji CMO Manav Sethi said, “We are thrilled to bring original regional stand-up comedy on ALTBalaji. It is fast emerging as high growth genre for web audiences. Offline stand-up shows have time, place and ticket constraints whereas web as a medium takes away all these pains and enables access on a click. Based on consumer insight, we understood that the stand-up available to viewers in India is mostly English or Hindi, neglecting the regional language demand and so we have identified local talents from these regions and got them on board.”

With more than 15 million mobile downloads and available in over 90 countries ALTBalaji is India’s largest platform for original and exclusive shows. The digital platform currently offers 16 original shows in Indian languages across various genres such as romance, mystery, drama, comedy and also offers entertaining original shows for kids.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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