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General News AXN ropes in five sponsors for ‘Sherlock season 4’
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MUMBAI: Demonetisation and its aftereffects notwithstanding, English entertainment channel AXN has roped in five sponsors for its upcoming show ‘Sherlock season 4’.

Car manufacturer Renault is the presenting sponsor while MotoZ and UC News are co-powered by sponsors.

[Image: Sherlock-season-4.png]

LIC and Pepperfry.com are associate sponsors. Social Café and bar is the café partner while Uber is the mobility partner. Bright Outdoors is the outdoor partner.

The crime drama series will air exclusively on AXN India from 7 January every Saturday at 8 pm. Internationally, season 4 premiered on 1 January.

To ensure maximum eyeballs for the premiere, AXN initiated a two-week interactive experience across the 3 cities at Social Cafés to make people think, feel and live Sherlock. Wearing the Sherlock hat, guests had to seek some clues in order to become eligible to win an iPad or exclusive AXN hampers.

AXN had also signed on East India comedy artist, Azeem Banatwalla, to take the viewers through the ‘Sherlock’ journey.

http://www.televisionpost.com/television...-season-4/
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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