Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Aaj Tak launches ‘Chunav Studio’ initiative for general elections
Advertisement
#1
[Image: Aaj-Taks-Chunav-Studio-cover-430x242.jpg]

MUMBAI: Hindi news channel Aaj Tak has planned an innovative style of bringing the pre-election momentum and excitement from across the country through a pop-up studio called ‘Aaj Tak Chunav Studio’.

With an interesting concept of a roving studio inside a container, the mobile studio of Aaj Tak, Chunav Studio will travel across 7 states and 26 cities in India over a period of 6 weeks covering over 8000 kilometers.

The studio will be featured in ‘Raj Tilak’, a daily show on Aaj Tak which will be aired on weekdays in the evening at 8 pm. The show will have local leaders from various parties along with live audience discussing various issues which could have an impact on the outcome of the upcoming elections.

Announcing the Chunav Studio initiative, India Today Group Vice-Chairperson Kalli Purie said, “General Elections is the biggest festival of democracy, and the fervor pervades every nook and corner of the country. Aaj Tak reaches out to the masses and reports from right in the midst of them, bringing ‘Sabse Tez, Sabke Beech’ this Election. Making everybody’s voice heard through Chunav Studio, this industry first is set to be another benchmark in innovation.”

The Chunav Studio will start its journey from Ahmedabad on April 1, covering various cities like Jaipur, Lucknow, Amethi, Ayodhya, Patna, Varanasi, Kolkata, Delhi, Asansol, Gwalior, Delhi and Azamgarh to mention a few.

Besides the programming, Aaj Tak will also conduct a host of on-ground activities like anchor hunt, painting, selfie booth, quiz etc. to drive engagement with the people.

The anchor hunt event will be called ‘Mai Bhi Anchor’ and will give the participants a chance to become an anchor. They will have to read news for a minute like an anchor in a small news studio set-up. The best videos will feature on Aaj Tak’s digital platforms on a daily basis.

In addition, a painting activity will also be arranged under the branding ‘Rang De India’. The participants will get to paint on a huge canvas installed at the spot. They can paint their emotions on the India they want to see, the current scenarios, issues to be highlighted or anything else they wish.

A selfie booth will also be installed along with cut-outs of Aaj Tak’s celebrity anchors wherein people can come and click selfies with their favourite anchors. Apart from the above, there will be quiz sessions and some cultural performances too.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Network18 launches #MakeYourOwnMask campaign nairrk 0 215 04-13-2020, 02:21 PM
Last Post: nairrk
  General News: &TV to pay special tribute through its ‘Ek Desh Ek Awaaz’ initiative... nairrk 0 240 04-11-2020, 06:57 PM
Last Post: nairrk
  General News: Dandelooo launches second season of pre-school animated series ‘Petit’ nairrk 0 282 04-08-2020, 06:53 PM
Last Post: nairrk
  General News: Star Movies launches kids content initiative in afternoon slot nairrk 0 272 04-01-2020, 11:35 AM
Last Post: nairrk
  General News: Star Plus’ ‘Naamkarann’ launches on Georgia’s Rustavi2 nairrk 0 252 03-20-2020, 10:11 AM
Last Post: nairrk
  General News: Star Jalsha launches family game show ‘SuperStar Parivaar’ nairrk 0 263 03-18-2020, 10:56 AM
Last Post: nairrk
  General News: Sony Sab launches ‘Khushiyon Wala New Year’ contest nairrk 0 288 12-14-2019, 06:48 PM
Last Post: nairrk
  General News: Sony Max launches ‘Box Office’ film festival for South dubbed cinema nairrk 0 305 11-14-2019, 09:37 AM
Last Post: nairrk
  General News: Discovery Channel launches first-ever short-form content series ‘Feelin’ Alive’ nairrk 0 371 11-08-2019, 08:40 AM
Last Post: nairrk
  General News: Zee Tamil launches new fiction show ‘Gokulathil Seethai’ nairrk 0 321 10-31-2019, 01:44 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement