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General News Aaj Tak launches brand campaign ‘Saare Jahaan Se Sachcha’
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MUMBAI: Hindi news channel Aaj Tak has launched a brand campaign ‘Saare Jahaan Se Saccha’ featuring three TVCs.

The campaign aims to bring forth the founding principles of Truth & Integrity that have defined the Aaj Tak newsroom for 17 years.

Instead of focusing on ‘what’ truth does, the campaign focuses on ‘why’ truth is so important. Why it’s so important to have brands like Aaj Tak – which carry the flag of truth amid the unsubstantiated noise.

The campaign is led by 3 TVCs that capture everyday situations in which a common man is duped with the web of lies when there is no accountability, and no action to put an end to this situation. Each narrative is a hard-hitting reality check on the kind of day to day transactions we see all around us.

The campaign line – Saare Jahaan Se Sachcha has been thoughtfully conceived to tug at people’s hearts. It re-affirms and connects the positive emotion of India’s iconic song ‘Saare Jahaan Se Achchha’ with Brand Aaj Tak, lending it the stature and scale it deserves.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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