Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Aaj Tak launches brand campaign ‘Saare Jahaan Se Sachcha’
#1
Advertisement
MUMBAI: Hindi news channel Aaj Tak has launched a brand campaign ‘Saare Jahaan Se Saccha’ featuring three TVCs.

The campaign aims to bring forth the founding principles of Truth & Integrity that have defined the Aaj Tak newsroom for 17 years.

Instead of focusing on ‘what’ truth does, the campaign focuses on ‘why’ truth is so important. Why it’s so important to have brands like Aaj Tak – which carry the flag of truth amid the unsubstantiated noise.

The campaign is led by 3 TVCs that capture everyday situations in which a common man is duped with the web of lies when there is no accountability, and no action to put an end to this situation. Each narrative is a hard-hitting reality check on the kind of day to day transactions we see all around us.

The campaign line – Saare Jahaan Se Sachcha has been thoughtfully conceived to tug at people’s hearts. It re-affirms and connects the positive emotion of India’s iconic song ‘Saare Jahaan Se Achchha’ with Brand Aaj Tak, lending it the stature and scale it deserves.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Zee Café promotes ‘House of Cards 5’ premiere with #HellHathNoFury campaign nairrk 0 170 10-30-2018, 07:37 PM
Last Post: nairrk
  General News: 'Koffee with Karan 6' takes off with exclusive brand partners nairrk 0 195 10-27-2018, 07:06 PM
Last Post: nairrk
  General News: News18 India launches two new shows ahead of elections nairrk 0 155 10-16-2018, 06:06 PM
Last Post: nairrk
  General News: ABP News launches ‘Masterstroke’ in new avatar nairrk 0 215 10-15-2018, 07:53 PM
Last Post: nairrk
  General News: AXN India to launch brand new original series ‘Twinning’ nairrk 0 267 10-10-2018, 12:42 PM
Last Post: nairrk
  General News: Star Jalsha devises special campaign, anthem for 10th-anniversary celebration nairrk 0 223 09-18-2018, 12:39 PM
Last Post: nairrk
  General News: Cartoon Network Africa launches Powerpuff Girls Awards to empower young girls nairrk 0 276 08-06-2018, 01:44 PM
Last Post: nairrk
  General News: SET unveils campaign theme for KBC S10 nairrk 0 270 07-23-2018, 08:00 PM
Last Post: nairrk
  Star Vijay launches new game show 'Divided' nairrk 0 210 07-19-2018, 12:06 PM
Last Post: nairrk
  General News: Colors Tamil launches on Singapore’s Starhub platform nairrk 0 175 07-04-2018, 06:58 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement