Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Accelerated Mob Pages: Google’s answer to Instant Articles to launch early next year
Advertisement
#1

Google last month introduced a new open source initiative called Accelerated Mobile Pages (AMP), which is aimed at improving the performance of the mobile web.Considered as a competitor to Instant Articles, Google’s AMP ensures web pages featuring content like video, animations and graphics will load faster on mobile as well as ensure interests of publishers through what it calls ‘smart ads’. With Facebook’s Instant Articles expanding its reach, Google has now announced its AMPs will start rolling out early next year.

Like Facebook, Google has teamed up with multiple content providers to ensure itsAMPs are extensive in the first phase of the launch. The list of publishers that have joined hands with Google are BBC, Sankei, New York Times, News Corp, Washington Post and more. Also, with partners R7.com and NZN Group in Brazil; CBS Interactive, AOL, Thrillist, Slate, International Business Times/Newsweek, Al Jazeera America and The Next Web in the US; El Universal and Milenio in Mexico; The Globe and Mail and Postmedia in Canada, Google is eyeing a global impact with its AMP project.

With projects such as AMP, Google is aiming to address one major issue that is of users grappling with slow networks or unoptimized pages featuring rich content. While the slow loads certainly hurt Google, it also adversely impacts the advertisers. To make sure the service is commercially viable, Google has teamed up with the likes of comScore, Adobe Analytics, Parse.ly and Chartbeat along with giving publishers real time analytics and measurement.

Of late Google has been working to improve on the mobile front. Recently it revealed it has started to stream apps that aren’t installed on users’ smartphones. So far, Google Search had deep linked app content and could show it in the search results. With stream feature as well as web apps such as Flipkart Lite, Google is now trying to improve its Google Search by cracking down on services that are compelling users to install apps or intend to go app only on smartphones.

http://www.bgr.in/news/accelerated-mobil...next-year/
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: New feature in Google Maps will show landmarks nairrk 0 197 10-02-2020, 11:51 AM
Last Post: nairrk
  General News: Google Discontinues Paid Chrome Extensions nairrk 0 399 09-23-2020, 07:24 PM
Last Post: nairrk
  General News: Google Drive to delete trashed files after 30 days from October 13 nairrk 0 170 09-19-2020, 03:26 PM
Last Post: nairrk
  General News: Google Duo makes its debut on Android TV: Check details, how it works nairrk 0 115 09-13-2020, 06:04 PM
Last Post: nairrk
  Update: Google bans six apps on Play Store nairrk 0 155 09-02-2020, 06:55 PM
Last Post: nairrk
  General News: Google Maps Saved tab can now help people identify, remember places they often visit nairrk 0 135 08-29-2020, 08:07 AM
Last Post: nairrk
  General News: Google announces updates to Google Assistant Snapshot nairrk 0 166 08-28-2020, 06:44 PM
Last Post: nairrk
  General News: How to Use Google Docs in Offline Mode nairrk 0 158 08-28-2020, 02:26 PM
Last Post: nairrk
  General News: Google Play music to be discontinued nairrk 0 156 08-22-2020, 07:38 AM
Last Post: nairrk
  General News: Google Maps To Become More Accurate And Visually Appealing With New Update nairrk 0 151 08-19-2020, 06:17 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement