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General News Airtel plans to offer free Netflix subscription to Airtel TV users
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MUMBAI: Telecom operator Bharti Airtel is in talks with video streaming giant Netflix for a content tie-up. Under the partnership, over the top (OTT) platform Airtel TV’s users will get free access to Netflix content.

“Netflix and Airtel are in advanced discussions for an exclusive tie-up to offer Netflix content to Airtel mobile customers. Several rounds of discussions have been completed between the two companies and the deal could be announced in the coming weeks,” sources privy to the deal told PTI.

The source further stated that Airtel TV customers will not be charged the subscription fee for Netflix, however, customers will have to pay for data that they will consume for accessing Netflix content.

Both Airtel and Netflix declined to comment on the matter.

It is pertinent to note that Airtel’s direct to home (DTH) arm Bharti Telemedia has partnered Netflix for its Android set top boxes (STBs).

Bharti Airtel already has a partnership with Amazon India for its video streaming platform Amazon Prime Video. Airtel is offering one year Amazon Prime membership worth Rs 999 with unlimited access to Amazon Prime Video free to its new and existing postpaid customers with an Infinity plan of Rs. 499 or above.

Similarly, Vodafone is also offering free Netflix subscription for a year to its customers who have subscribed to RED postpaid plans.

Airtel TV app is free for Airtel Post-paid and Prepaid customers until June 2018. The app has integrated content from almost all leading platforms – Hotstar, Sony, Eros, Hooq, Amazon, and ALTBalaji.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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