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General News Animal Planet to sport new brand identity from 28 Oct
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MUMBAI: Discovery-owned factual entertainment channel Animal Planet will sport a new brand identity as part of a worldwide strategy to take the network forward as a global brand leader. With programming and talent faithful to new brand values, Animal Planet’s mission is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way.

The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on 28 October 2018 in the US and UK followed by all remaining countries and territories by the end of the first quarter of 2019 to create brand and content consistency across Animal Planet which is currently in 360 million homes in more than 205 countries and territories.

Animal Planet appointed Chermayeff & Geismar & Haviv (CGH), an an independent New York-based graphic design firm specializing in the development of trademarks and identity programs, to design the Animal Planet global brand mark which is optimised for use across multiple platforms, responsive in digital and allows for the brand to diversify into products and services. Among others, marks created by CGH include the current mark for NBC, Showtime, PBS, NYU, Chase Bank and US Open.

Off the heels of 2018 successes ranging from Animal Planet’s highest rated quarter (1Q18) in Prime among Adults 25-54 in almost two years (2Q16) to the network’s successful first-ever global series premiere of ‘Dodo Heroes’, the most-watched 2018 freshman series to date, Animal Planet will blend consumer’s highly valued personal connections with animals with powerful natural history storytelling and content designed for optimisation on all screens and platforms.

“Animal Planet has been a much-loved brand around the world for more than 20 years and the time has never been more right to engage with mass audiences across every platform who are as passionate about animals as we are. We are able to reach all generations through our content and storytelling – we are here to entertain and delight by bringing people up close to animals and nature. With recent successes we go from strength to strength as we position Animal Planet as a global brand leader,” said Animal Planet global president Susanna Dinnage.

“Animal Planet required a mark to represent the global aspect of the brand, as an experience that translates across countries, regions and cultures and beyond linear: a platform agnostic approach. CGH is known for developing iconic brand marks and I’m excited they delivered a truly global mark for Animal Planet,” said Animal Planet VP marketing Pablo Pulido.

“We are thrilled to be working with Animal Planet and wanted to capture the energy and joy of this beloved brand. Building on Animal Planet’s original mark, the new leaping elephant is fresh and distinctive, and should be able to travel across platforms, audiences and the world,” said partner, Chermayeff And Geismar And Haviv Sagi Haviv.

Animal Planet’s upcoming programming will expand on previously announced original series, beginning with the global series premiere of ‘Crikey! It’s The Irwins’ which provides a front row seat to the Irwin family’s global wildlife adventures as audiences are introduced to the animals and wild places that continue to inspire their conservation work that carries on Steve Irwin’s mission to bring people closer to animals and ignite the connection that will ensure an abundance of wildlife for generations to come. (Eureka–14 episodes)

Other new series to premiere with the Animal Planet global brand rollout include ‘Amanda To The Rescue which is about Amanda Giese welcoming an eclectic group of dogs into her home in Washington State that others have given up on. Meanwhile ‘Big Cat Tales’ is a five-part television event that marks the return of Jonathan and Angela Scott and Jackson Ole Looseyia to Animal Planet where they were first seen by US audiences beginning in 1999. Filmed in 4k, this is a natural history series that will take audiences on epic journeys that will submerge them into the world of big cats for a first-hand look as their families evolve, cubs grow and lives ebb and flow, bringing the mix of joy and excitement that make these big cats so irresistible.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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