Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News B4U Network launches its first regional offering B4U Bhojpuri
#1
Advertisement
MUMBAI: B4U Network has launched its first regional offering with Bhojpuri movie channel B4U Bhojpuri which is targeted at audiences in UP, Bihar, and Jharkhand. Beginning today, the channel will be available on DD free dish and other cable and DTH networks.

B4U Bhojpuri will look to capitalise on the growth in audience base in the Bihar/Jharkhand market. In the last three years, the audience base in Bihar/Jharkhand has grown by 62% to 39 million in 2019 from 24 million in 2016.

Broadcasting India CFO and COO Sandeep Gupta said, “B4U Bhojpuri is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, we are offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali, and Holi. Besides we are also announcing 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.”

The channel has acquired popular movie titles of superstars like Nirahua (Dineshlal), Khesari, and Pawan Singh from the Bhojpuri movie industry. The channel will showcase two world TV premieres every week during the weekends.

The channel has also released a Brand film with the brand philosophy of ‘Dilwa Bhojpuri Ba’ which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the culture and language.

B4U Bhojpuri will have six programming bands namely Patna Talkies, Bhojpuri Multiplex, Gorakhpur Theatre, Arra Chappra Hall, Banaras Mahal & WTPs.

B4U is also going all out with a TV campaign to promote this brand film along with its unique WTP movies on outside network channels focused on UP/Bihar/Jharkhand along with OOH in all the 3 states covering over 40 cities with 400+ sites.

To launch the channel B4U Bhojpuri has opened a free screening for viewers and media in Arrah near Patna where Bhojpuri speaking audiences would be able to see ‘Nirahua Hindustani 2’ and engage with B4U Bhojpuri’s engagement on-ground.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: NGC Network India to shut down Nat Geo Music HD, Nat Geo People HD nairrk 0 113 Yesterday, 10:09 AM
Last Post: nairrk
  General News: B4U set to expand its network with launch of two new channels nairrk 0 174 05-07-2019, 09:46 AM
Last Post: nairrk
  General News: Star Sports launches new TVC to promote its Bengali sports channel nairrk 0 120 05-06-2019, 07:09 PM
Last Post: nairrk
  General News: ABP News Network set to expand its presence in regional markets nairrk 0 346 04-12-2019, 10:20 AM
Last Post: nairrk
  General News: India News launches special shows around GE 2019 nairrk 0 186 03-16-2019, 09:07 AM
Last Post: nairrk
  DTH Updates: Prasar Bharati launches 11 state DD channels on DD Free Dish nairrk 0 166 03-10-2019, 06:46 PM
Last Post: nairrk
  Update: Sony Yay! launches its seventh language feed in Marathi nairrk 0 209 03-08-2019, 09:43 AM
Last Post: nairrk
  General News: ABP News Network receives four TV channel licences from MIB nairrk 0 222 03-08-2019, 09:40 AM
Last Post: nairrk
  Update: Star launches its fifth regional sports channel Star Sports 1 Bangla nairrk 0 147 03-06-2019, 09:44 AM
Last Post: nairrk
  General News: BloombergQuint launches premium news subscription service ‘BQ Blue’ nairrk 0 316 02-20-2019, 08:59 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement