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General News BIG FM and Yahoo join hands this cricket season
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MUMBAI: Yahoo Cricket has amped up the fun this cricket season. It will keep users connected to all the action both on and off the field, through immersive content and experiences.

Taking the cricket fever up a big notch, Yahoo has created a sizzling high-energy Yahoo Cricket anthem, sung by singer-composer Vishal Dadlani. It’s just out and already cricket fans are putting their spin on the intriguing lyrics. Yahoo Cricket has partnered with BIG FM, which will play the anthem throughout the premier league season as its radio theme. This will be played across all 59 stations of BIG FM in India.

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside lightning fast scores (try it!) and crisp match info, cricket fans can now dive deeper into player profiles and rankings, besides easy access to news listings, without leaving the app. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android. Fans can download the Yahoo Cricket app on iOS and Android.

The app now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.

No cricket season is complete without high-octane excitement and plenty of drama both on and off the field – perfect fodder for a stand-up comic! Fans can enjoy ‘Silly Pant of View’ , an original, exclusive Web-series on Yahoo Cricket, hosted by stand-up comic Sorabh Pant. He will take on everything cricket in these no holds barred episodes which will be available on the Yahoo Cricket app and website, along with the official Facebook, Twitter and Instagram pages of the app.

Thwink BIG Head Manish Karnatak added, "The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India's first ever radio and digital web series 'Duck Se Dude'. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations."

Commenting on Yahoo Cricket’s line up, Yahoo India VP and MD Gurmit Singh said, “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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