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General News BTVI to launch auto show in partnership with AutoX magazine
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MUMBAI: English business news channel Business Television India (BTVI) has teamed up with AutoX Magazine to launch the ‘The AutoX Show’ – a weekly, consumer centric show on automobiles that will provide a comprehensive insight into the auto industry by featuring the latest product offering as well as providing a perspective on the overall industry.

The show will premiere on 10 November at 11 am on BTVI. It will be repeated on Sunday 9.30 am and 6.30 pm every week.

BTVI editor Siddharth Zarabi said, “we are extremely pleased to announce the tie-up with the AutoX magazine. The partnership will bring together the television and digital platform strength of BTVI, India’s fastest growing business television channel. I have known Dhruv Behl for years, and am convinced that he, along with his team at Comnet Publishers, bring a deep understanding and unparalleled expertise to the automotive show space. Among India’s largest industrial sectors, automobile manufacturing is also a shining example of “Make-In-India”. Together with AutoX magazine, we aim to create magic for our viewers with a “made-in” and “made-for Indian viewers” viewing experience – on television and in the online space.”

Talking about this collaboration, AutoX publisher and editor Dhruv Behl added, “we celebrate our 12th anniversary in November this year, and I can think of no better way to underline this milestone than by joining hands with BTVI to launch ‘The AutoX Show’. My team and I live and breathe the latest cars and bikes, and we can’t wait to put BTVI’s viewers in the driver’s seat of the most exciting industry in the country.”

BTVI Head of Marketing, Research & Branded Content Anuj Katiyar said, “Auto related shows are extremely popular with business news viewers and it has reflected in viewership trends of our previous auto offering. The collaboration with AutoX allows us to combine BTVI’s television might with AutoX magazine’s print and digital forte to offer superior content to our combined viewers across all three platforms. We are extremely positive and confident about the content and the response it shall have from not only the auto enthusiasts, but also other viewers who would come on the channel just for this show.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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