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General News Badshah sets up production house Afterhours; bags first project to produce web series
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MUMBAI: Indian rapper and composer Aditya Prateek Singh Sisodia, better known by his stage name Badshah, has ventured into content production with the launch of his own production house Afterhours.

The production house’s first project is a musical web series for ZEEL-owned over the top (OTT) platform ZEE5. It has collaborated with One Digital Entertainment to produce the show.

Afterhours will curate innovative content for digital, film and television platforms alike and would touch upon music, fiction, performing arts, infotainment and culture.

The web series titled ‘Lockdown’ 30 minutes episodes featuring music icons such as Raftaar, Kailash Kher, Sachin Jigar, Monali Thakur collaborating with digital stars such as Shirley Setia, Jonita Gandhi, Raja Kumari, and Mickey Singh.

“I am thrilled and nervous to start something new altogether. Production has always enticed me and this is a domain which I have always wanted to explore. The first project launching under the banner will be a musical web-series titled Lockdown featuring music icons such as Raftaar, Kailash Kher, Sachin Jigar, Monali Thakur collaborating with digital stars such as Shirley Setia, Jonita Gandhi, Raja Kumari, Mickey Singh. Since One Digital Entertainment has been fruitfully tapping the nerves of content generation in the digital arena, I am looking forward to create some cool content with them,” said Badshah.

Commenting on the association, One Digital Entertainment COO and Co-Founder Gurpreet Singh said, “As a company, we have always worked towards creating and enabling innovative ideas. Today digital is as integral a function as mainstream while modern-day digital sensations are at par with mainstream musicians when it comes to the demand chain. Hence the format will showcase the newer consumption patterns of the audience and be a trendsetter of sorts. Badshah’s foresight is very diverse and we are pleased to be an integral part of his entrepreneurial endeavours.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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