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General News Bengali OTT platform Hoichoi launches with 3 introductory subscription plans
[Image: Hoichoi-main.jpg]MUMBAI: Following the footsteps of its Hindi counterpart Balaji Telefilms, Bengali film and TV production house Shree Venkatesh Films (SVF) has launched its subscription-led over-the-top (OTT) platform Hoichoi.

Hoichoi is being launched with a strong content portfolio of original web series, over 500 Bengali movies and more than 1000 Bengali songs for audio streaming to serve the entertainment needs of Bengali audiences globally.

In India, the service has three introductory plans. The lowest price is Rs 149 for three months, going up to Rs 249 for six months and Rs 399 for a year.

There are two plans for the international market. The monthly charge is $8.99 and the annual fee $79.99.

Said SVF and Hoichoi co-founder Shrikant Mohta, “We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television. With the world moving to mobile, we decided to diversify into digital content with Hoichoi and created exclusive content for the same. The creative freedom this space offers is unparalleled.”

Hoichoi’s original web series cuts across genres like Thriller, Drama, Horror, Romance and Comedy. It will showcase some of the best acting talent of the Indian entertainment industry, created by the finest production houses and directorial talent.

Hoichoi, a digital platform for Bengali entertainment, also plans to add kids content and music streaming to the offering. Said SVF and Hoichoi co-founder Mahendra Soni, “With our extensive content library, we are sure our subscribers will be spoilt for choice. We plan to invest substantially to make some of the best and freshest premium content available on Hoichoi, to cater to Bengalis globally.”

The OTT platform is powered by ViewLift, the international content distribution platform, and Amazon Web Services, world’s leading cloud computing solution provider. This will enable subscribers to stream videos seamlessly.

The Hoichoi app is available for download on Android and iOS. It supports viewing across all popular platforms – mobiles, PCs, laptops and tablets. It is also Chromecast and AirPlay enabled, and will be coming soon on Apple TV, Amazon Fire TV and Roku.

There is offline download facility available for content. The content has English subtitles.

The service has multiple payment options, including UPI. There are plans to launch carrier billing soon.

Rediffusion Y&R is the creative agency behind Hoichoi’s visual identity and advertising campaigns. The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement.

SVF executive director and Hoichoi co-founder Vishnu Mohta said, “Hoichoi is the ultimate destination for Bengali entertainment. It has something on offer for every Bengali – young or old, movie buff or music lover, student or working professional. We wish to connect with all of them, worldwide, on Hoichoi.”

SVF has produced over 110 films including National Award-winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’ and ‘Chander Pahar’.


Airtel Digital HD Recorder / Kerala Vision Digital TV
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