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General News Big FM partners Big Bazaar to celebrate Republic Day
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MUMBAI: On Republic Day, 92.7 Big FM, in partnership with retailer Big Bazaar, will change its name for a day across its 19 stations and will be called ‘Khushiyon Ka Big Bazaar FM’.

This will be the second time that the radio station is partnering Big Bazaar. Apart from changing its name, the station will play the most-loved songs of the listeners and provide hourly updates and information on the best low price deals, from January 20 to January 26, as part of the campaign.

On the association, a Big FM spokesperson stated, “Associating with the largest retailer Big Bazaar for the second time is a matter of pride and fortifies our aim of providing an enjoyable listening experience. We had received a huge positive response when we associated with Big Bazaar for the first time and changed our stationality to ‘Big Maha Bachat FM’. We succeeded in creating hype around the theme while making our audience excited about the deal day. This time again we aim to create extensive buzz around the Republic Day shopping bonanza for which we are changing our stationality to ‘Khushiyon Ka Big Bazaar FM’. Additionally, our RJs are going on-ground to visit stores and experience the best low-price deals themselves and share the details with listeners, thus promoting shopping.”

Big Bazaar CEO Sadashiv Nayak added, “Every year we take away something new from our experiences with our customers. We try to incorporate our learning to our offerings so that we can give our customers the best possible value, especially during these occasions. This being our 12th year of the ‘Sabse Saste 6 Din’, we at Big Bazaar wanted to enhance the shopping experience that promises greater convenience to our customers. We have introduced a Quick Checkout option that allows customers to beat the crowds and queues during peak periods like this one. We are hopeful that our customers will have a wholesome shopping experience this year and with our association with Big FM, this will be taken a notch higher.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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