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General News Coca Cola’s water brand is the title sponsor of ‘TED Talks India Nayi Soch’
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MUMBAI: Star India has roped in Coca Cola’s ‘Glacéau Smartwater’ as the title sponsor for its upcoming show ‘TED Talks India Nayi Soch’, which will have Shah Rukh Khan as the host.

The opening episode of the show, which will premiere on 10 December at 7 pm, will be simulcast across five channels Star Plus, Star Gold, Movies OK, Star World, and Star Jalsha along with Hotstar.

[Image: %E2%80%98TED-Talks-India-Nayi-Soch%E2%80%99.jpg]

After the first phase of the campaign #DontKillIdeas which featured two films – Roti maker and Drone directed by Nitesh Tiwari, Star Plus is all set to kick-start the second phase of the campaign featuring Shah Rukh Khan.

At the heart of this campaign is the core premise of ‘Ideas’ – keeping oneself open to possibilities of what an idea can do, be it the potential to open one’s mind or the power that is unleashed on sharing.

“Ideas are the new cool currency, the new rock n roll. This show is a unique and powerful initiative towards opening people’s minds to the power of Ideas and encouraging Nayi Soch. An idea can inspire you with limitless possibilities, give you an alternative perspective to look at oneself, one’s surroundings and future,” Khan said.

Coca-Cola India and South West Asia VP marketing Vijay Parasuraman said, “Today’s world is all about ideas. About disruption. The extremely fast pace at which tech is changing the way we live and think makes innovation an integral part of life today. We are happy to partner with Star Plus in bringing to the Indian audiences the power of ideas. Ideas are as essential as water! You just can’t do without it!”

“In TED Talks India Nayi Soch the idea is the hero. This show redefines the very concept of entertainment and brings audiences stories that involve a range of personalities, situations, and ideas that are diverse and inspiring,” said Star Plus business head Narayan Sundararaman.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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