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General News Colors Cineplex lines up eclectic mix of Hindi, South dubbed premieres for 2020
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MUMBAI: Viacom18-owned Hindi movie channel Colors Cineplex‘s movie premiere slate for 2020 comprises of a mix of Hindi and South-dubbed movies. The movie premiere slate includes Brahmastra, Dostana-2, Blind as well as multiple premieres across Telugu, Tamil and Kannada cinema.

Currently, Colors Cineplex has a library of 900+ movies. For the majority of them, the channel has digital rights – both exclusive and non-exclusive.

Colors Cineplex head Rohan Lavsi“We have an eclectic mix of Hindi and South dubbed premieres. The premiere slate for 2020 looks thoroughly robust considering we have already locked-in movies, potential discussions, and our in-house studio line up. This year’s exciting line-up includes Brahmastra, Dostana-2, Blind as well as multiple premieres across Telugu, Tamil & Kannada cinema. Also, the presence of an in-house studio (Viacom18 Motion Pictures) will ensure a steady flow of premieres (both Hindi & South) throughout the year,” Colors Cineplex head Rohan Lavsi told TelevisionPost.com.

He also stated that running movie premieres on the Hindi movie channel makes better sense rather than running them on GEC. However, the final decision depends on the monetisation opportunity. “Tracking the trend these past years, the majority of the networks now premiere movies on their movie channels. It makes better sense to run Premieres on the home channel rather than running them on GEC. Until the economy falls in line, we may see the packaging of Premieres on GEC and movie channels to maximise the revenues and that is more of a monetary decision. However, in the long term, the premieres will continue to take place on movie channels,” he added.

Talking about the network’s movie acquisition strategy, he said that movies are categorised into two primary buckets – Premieres and Library with a further split of Hindi & South Indian dubbed. “We maintain a healthy mix of Hindi and South dubbed premieres month on month to keep the buzz alive. The Library is a part of the long-term planning since these movies are usually bought in advance. The aim is to secure a good library at least 4-5 years in advance to create a robust pipeline.”

On the importance of South dubbed movies for the channel, he said that movies dubbed in South Indian languages are important for all the top channels of the country as they have a positive power ratio over Hindi movies and deliver better ROI as they are economically feasible. “For us, the mix is broadly 65:35 in the favour of movies dubbed in South Indian languages. We aim to continue a similar content mix in the near future.”

Queried about the increase in the satellite rights price increased due to the entry of over the top (OTT) players, he noted that satellite prices have settled down and reduced to a certain extent post the entry of OTT players. “Initially, movies were sold with combined rights – satellite and digital. However, since the last couple of years, both the abovementioned rights are sold separately. This process ends up working well for both OTT and satellite players.”

He further stated that foreign OTTs have been extremely aggressive in their movie acquisitions as well as the marketing of Premieres. “So, movie channels will have some impact since the Premieres have shifted from TV to Digital. However, OTT platforms are still evolving in India and they have a relatively lower penetration as compared to TV channels. Additionally, the TV market is continuously growing and will continue to grow in the future. Hence, there won’t be any significant impact.”

Televisionpost
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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