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General News Colors Infinity gears up for season 2 of homegrown chat show ‘BFFs with Vogue’
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MUMBAI: Colors Infinity will launch the season 2 of its weekend homegrown chat show ‘BFFs with Vogue’ on 20 January at 8 pm.

The latest season, which will be hosted Neha Dhupia, will give viewers an exclusive dekko in the lives of their favorite Bollywood stars, as they indulge in candid conversations and engage in friendly duels.

The channel has introduced new segments like ‘Platter of Punishment’ and ‘Say It or Strip It’ for the second season. The BFFs with Vogue season 2 has three sponsors on-board namely Jeep, Motorola, and Nykaa.com.

Commenting at the launch of the latest season, Viacom18 head English, youth, and music entertainment Ferzad Palia said, “Colors Infinity has been on a path to bring groundbreaking and entertaining programming to its viewers, across age groups and we continually aim to contribute to the evolution of English content consumption on Indian television.

“Our homegrown shows have garnered a marvelous response and the backing of our sponsors for this season are a testament to their confidence in our proposition. Following a successful first season, we’re totally geared up to launch yet another fantastic season of Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, with a celebrated list of Bollywood A-listers and a lot more captivating conversations.”

Condé Nast India MD Alex Kuruvilla said, “Two years back, Condé Nast India forayed into the world of television with our first ever TV show Vogue BFFs, created and produced exclusively for Colors Infinity. BFFs with Vogue is the second installment of the show and we have turned things up a notch this year by upping the celebrity quotient, making the content sassier, and by getting anchor du jour Neha Dhupia on-board. As expected, round 2 will bring back celebrity camaraderie, fashion, and high voltage glamour, all wrapped up in an upscale, international production.”

Scaling up the promotional efforts on the show, Colors Infinity has devised a 360-degree marketing campaign across various platforms including print, radio, digital, on-air and on-ground.

The channel is going beyond traditional promotional mediums and further reaching out to every corner of the country through innovative partnerships with brands like J.W. Marriott Hotels, Tommy Hilfiger, Playboy Club, Sabyasachi Jewelry, Jean-Claude Biguine, Mad Over Donuts and Gold’s Gym.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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