Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Colors partners with UC Browser to promote ‘Ram Siya Ke Luv Kush’
#1
Advertisement
MUMBAI: Hindi GEC Colors has partnered with mobile browser and content platform UC Browser to promote its magnum opus show ‘Ram Siya Ke Luv Kush’. UC Browser is offering a series of in-app activities for users, helping them to vote and comment on key aspects of the show.

Users can also catch interesting videos related to the show, including trailers and blooper on UC Browser and UC’s social media platforms. This is the first time that UC Browser has launched TV promos, which is a part of its efforts to provide specialized curated content across multiple categories for its user base of 130 million.

The show ‘Ram Siya Ke – Luv Kush’ premiered on Hindi GEC Colors on 5th August 2019 and runs through weekdays at 8:30 pm. It is touted to be one of the biggest mythological shows on Indian television and features Himanshu Soni and Shivya Pathania in lead roles. The show unearths the journey of Lord Ram-Sita through the lens of Luv and Kush. Boasting of a unique design, a team of more than 1000 skilled artists have come on board to create a visual spectacle.

UC Browser has been cooperating with top Indian production houses for video licenses related to movies with an aim to offer diverse and localised content to its vast user base. UC has partnered with multiple banners including Red Chillies Entertainment, RSVP Movies, Emmay Entertainment and more in the course of last one year alone. The browser has offered exclusive content like exclusive short video IP columns, Live Chats with the Stars, Status content and more for popular and successful movies like Student of the Year 2, Zero, Badla, URI: The Surgical Strike, Kedarnath, Batti Gul Meter Chalu and Baazaar in the recent past.

According to UC’s spokesperson and Vice President, UC Web Global Business, Mr. Huaiyuan Yang, entertainment is one of the most consumed content categories on UC Browser, and “promoting Ram Siya Ke Luv Kush is one of UC’s efforts to offer users with distinctive content based on our localisation strategy.”

Viacom18 Head, Marketing and Digital – Hindi Mass Entertainment Sapangeet Rajwant said, “Technology is a key element for experience-driven mythological shows as it gives us more opportunities for innovation and integrations. Through our show Ram Siya Ke Luv Kush, we want to give our viewers a visually stunning experience and connect them back to their roots. Thus, we have created multiple touchpoints for consumer engagement through an integrated marketing plan. UC Browser serves as a befitting platform as they have done some significant work in developing entertainment content and we are looking forward to a great association.”

UC and Colors will look to explore new ways to take the partnership forward and provide unique entertainment content to users. Colors Cineplex, a Bollywood movie channel owned by Viacom18, will also be collaborating with UC to launch a series of movie promotions in the near future.

Televisionpost
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: ZEEL partners with WFI to launch Zee Kushti Dangal nairrk 0 87 09-24-2019, 11:49 AM
Last Post: nairrk
  General News: Zee TV in marketing overdrive to promote ‘Haiwan: The Monster’ nairrk 0 182 09-07-2019, 07:25 AM
Last Post: nairrk
  General News: Sony Sab partners with Tik Tok to promote ‘Tera Kya Hoga Alia’ nairrk 0 152 08-28-2019, 07:05 PM
Last Post: nairrk
  General News: Colors Tamil to spruce up prime-time line-up with new fiction show ‘Myna’ nairrk 0 296 06-07-2019, 10:19 AM
Last Post: nairrk
  General News: Viacom18 to launch Colors Gujarati Cinema on 1 June nairrk 0 250 05-29-2019, 07:29 AM
Last Post: nairrk
  General News: Doordarshan partners with Amazon India to launch online souvenir store nairrk 0 232 05-14-2019, 12:52 PM
Last Post: nairrk
  General News: Colors Tamil looks to strengthen its footprint in TN market nairrk 0 231 05-08-2019, 10:13 AM
Last Post: nairrk
  General News: Star Sports launches new TVC to promote its Bengali sports channel nairrk 0 219 05-06-2019, 07:09 PM
Last Post: nairrk
  General News: Viacom18 to bring Rishtey Cineplex, Rishtey under Colors umbrella from 1 Mar nairrk 0 225 02-26-2019, 09:04 AM
Last Post: nairrk
  General News: MCGM partners Animal Planet to sensitise Mumbaikars about wildlife nairrk 0 446 01-29-2019, 06:49 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement