Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Da Vinci Learning rolls out ad sales, signs up four founding sponsors
#1
Advertisement
MUMBAI: Da Vinci Learning India, an equal joint venture between German media company Da Vinci Media and Raghav Bahl-promoted Quintillion Media, has roped in four founding sponsors for its kids edutainment channel Da Vinci Learning. Da-VinciIt has got on board Eureka Forbes as presenting sponsor, ITC as powered-by sponsor, Cavin’s Care Milk and Vinyl Cosmetics as associate sponsors. Fourth Dimension Media Solutions, which is managing the ad sales duties of the channel, is scouting for more advertisers. The channel has rolled out its ad sales after launching on direct-to-home (DTH) platform Tata Sky. Earlier, it was available only on cable TV platform Hathway Cable & Datacom. “We are available on Hathway Cable & Datacom and Tata Sky. After launching on Tata Sky, we rolled out our ad sales. We have signed four founding partners for the channel,” Da Vinci Learning India managing director Mohit Anand told TelevisionPost.com. The company has also rolled out its marketing campaign across five metros Kolkata, Chennai, Bengaluru, Mumbai and Delhi NCR. It is now doing mall activations besides running spots on radio and advertising on outdoor. “The advertisers will be present on the channel as well as in the marketing campaign. We are looking at brands that share our ethos. We want to add value to our clients,” he said. Anand is looking at targeted distribution for the channel to reach the right audiences. Targeted at kids aged 6–12 years and their families, the channel will scale up gradually.

Read more at: http://www.televisionpost.com/television/da-vinci-learning-rolls-out-ad-sales-signs-up-four-founding-sponsors/ | TelevisionPost.com
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: HBO India ropes in Xiaomi, Compass Trailhawk as sponsors for ‘The Meg’ premiere nairrk 0 274 06-19-2019, 02:30 PM
Last Post: nairrk
  General News: Jio signs five-year deal with Star to stream live cricket content nairrk 0 491 09-22-2018, 09:18 AM
Last Post: nairrk
  General News: Sony ropes in five associate sponsors for Asian Games nairrk 0 667 08-02-2018, 02:41 PM
Last Post: nairrk
  General News: Sony ropes in five sponsors for Ind-Eng series nairrk 0 498 06-15-2018, 11:25 AM
Last Post: nairrk
  Update: Sony gets 11 KBC sponsors, ad inventory almost sold out nairrk 0 490 08-24-2017, 09:11 AM
Last Post: nairrk
  General News: Arnab Goswami’s Republic TV to have 8 founding sponsors including Star India rahul1117_kumar 0 417 04-28-2017, 10:06 AM
Last Post: rahul1117_kumar
  General News: Star Vijay ropes in slew of sponsors for weekend shows, launches new family drama nairrk 0 603 04-25-2017, 02:35 PM
Last Post: nairrk
  General News: Bomanbridge Media signs multi-title factual deal with Vietnam's VTV nairrk 0 474 07-14-2016, 06:22 PM
Last Post: nairrk
  General News: Times Now partners with Sky Media for ad sales in the UK charger 0 432 05-23-2016, 02:46 PM
Last Post: charger
  Breaking News: Da Vinci Media launches HD edutainment channel in India THAKUR 4K 0 686 11-18-2015, 04:57 PM
Last Post: THAKUR 4K

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement