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General News Dailyhunt bets big on video, adds Viu’s original content
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MUMBAI: News and local language content app Dailyhunt, which had recently launched its live TV service with YuppTV, has partnered with Viu, the premium on-demand service by Vuclip and PCCW, to deliver original content in Hindi & Telugu to its digital audience.

The partnership will see hit shows like Vikram Bhatt’s Gehraiyaan & Spotlight, Social (in Hindi & Telugu), PillA & Pelli Gola available for viewing on the Dailyhunt app. The association will leverage Viu’s focus on regional content creation which will cater to Dailyhunt’s audiences’ demand for original regional language content.

Dailyhunt Founder and CEO Virendra Gupta said, “The next wave of internet consumption is going to come from video vernacular content. 35 million users view Dailyhunt as a destination for local language content. This partnership with Viu will enrich our offering and give our Hindi & Telugu users access to great multimedia and original content.”

“This partnership with Dailyhunt will play a huge role in our efforts to offer a diverse audience a stimulating assortment of homegrown digital entertainment. Our domain lies in combining compelling content and premium technology, and we are continuously collaborating with partners to amplify our connection to relevant audiences. This partnership is a strategic one to enhance our viewer base,” said Viu India country head Vishal Maheshwari.

Currently, Viu is ranked as one of the most engaging services in Asia and has developed more than 10,000 hours of content across Asia. Viu collaborates with rising local talent by providing them with a format that optimizes for creativity. It reaches out to millennials with content that they love in a digital format native to them. Shows launched by Viu this year in India include Gehraiyaan, Spotlight, PillA, Pelli Gola No.1 Yaari and Social.

Dailyhunt works with 650+ licensed content partners to offer a comprehensive coverage of text and video content in 14 Indian regional languages. Rich, regional content is important for the Dailyhunt user and the company will look to present Viu content by leveraging personalization and content discovery algorithms. Dailyhunt is constantly working on enriching its content partnerships to showcase the best content to its users. The app can be downloaded for free here.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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