Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Dailyhunt bets big on video, adds Viu’s original content
#1
Advertisement
MUMBAI: News and local language content app Dailyhunt, which had recently launched its live TV service with YuppTV, has partnered with Viu, the premium on-demand service by Vuclip and PCCW, to deliver original content in Hindi & Telugu to its digital audience.

The partnership will see hit shows like Vikram Bhatt’s Gehraiyaan & Spotlight, Social (in Hindi & Telugu), PillA & Pelli Gola available for viewing on the Dailyhunt app. The association will leverage Viu’s focus on regional content creation which will cater to Dailyhunt’s audiences’ demand for original regional language content.

Dailyhunt Founder and CEO Virendra Gupta said, “The next wave of internet consumption is going to come from video vernacular content. 35 million users view Dailyhunt as a destination for local language content. This partnership with Viu will enrich our offering and give our Hindi & Telugu users access to great multimedia and original content.”

“This partnership with Dailyhunt will play a huge role in our efforts to offer a diverse audience a stimulating assortment of homegrown digital entertainment. Our domain lies in combining compelling content and premium technology, and we are continuously collaborating with partners to amplify our connection to relevant audiences. This partnership is a strategic one to enhance our viewer base,” said Viu India country head Vishal Maheshwari.

Currently, Viu is ranked as one of the most engaging services in Asia and has developed more than 10,000 hours of content across Asia. Viu collaborates with rising local talent by providing them with a format that optimizes for creativity. It reaches out to millennials with content that they love in a digital format native to them. Shows launched by Viu this year in India include Gehraiyaan, Spotlight, PillA, Pelli Gola No.1 Yaari and Social.

Dailyhunt works with 650+ licensed content partners to offer a comprehensive coverage of text and video content in 14 Indian regional languages. Rich, regional content is important for the Dailyhunt user and the company will look to present Viu content by leveraging personalization and content discovery algorithms. Dailyhunt is constantly working on enriching its content partnerships to showcase the best content to its users. The app can be downloaded for free here.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Amazon Prime Video to launch first-of-its-kind comedy travelogue on 18 Oct nairrk 0 49 Yesterday, 06:37 PM
Last Post: nairrk
  General News: Amazon Prime Video premieres ‘Batla House' nairrk 0 72 10-12-2019, 07:44 AM
Last Post: nairrk
  General News: Pinkvilla launches original series ‘No More Secrets’ nairrk 0 99 09-11-2019, 07:16 AM
Last Post: nairrk
  General News: Airtel rebrands OTT app as Airtel Xstream, adds live TV channels from TV18, Turner nairrk 0 280 08-21-2019, 03:03 PM
Last Post: nairrk
  General News: ZEE5, ALTBalaji collaborate to co-create original content nairrk 0 213 07-29-2019, 06:08 PM
Last Post: nairrk
  General News: SonyLIV beefs up content line-up with the launch of three new web originals nairrk 0 258 07-17-2019, 02:42 PM
Last Post: nairrk
  General News: MX Player to launch Marathi original web series ‘Aani Kay Hava’ from 16 Jul nairrk 0 291 07-12-2019, 10:51 AM
Last Post: nairrk
  General News: ZEE5 premieres Bengali original film ‘7.No Shanatan Sanyal’ nairrk 0 229 07-08-2019, 07:27 PM
Last Post: nairrk
  General News: Netflix to launch India original series ‘Bard of Blood’ on 27 Sep globally nairrk 0 218 07-06-2019, 02:56 PM
Last Post: nairrk
  General News: Amazon Prime Video to premiere Bengali horror film ‘Bhoot Chaturdashi’ on 8 Jul nairrk 0 224 07-05-2019, 06:46 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement