Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Discovery Kids adds English feed to increase penetration in India, SAARC
#1
Advertisement
[Image: Discovery-Kids-520x293.jpg]

MUMBAI: Discovery Communications India’s kids channel Discovery Kids has added English language feed with an aim to increase penetration across markets in India as well as SAARC countries.

The channel is now available in Hindi, Tamil, Telugu and English languages. Discovery Kids has leap-frogged to Rank 4 in the highly competitive Kids genre from Rank 9 at the beginning of the year riding on 426% growth in TV ratings, (2-14, All India Urban, Week 1-4’18 vs Week 29 -32’18, BARC Ratings).

The resurgence of Discovery Kids has been led by two shows – ‘Bandhbuk aur Budbak’ and ‘Little Singham’. In fact, both the IPs feature amongst the top Indian IPs on-air in the kids genre. Little Singham is creating history across dimensions – the mobile game of Little Singham hit the No. 1 spot in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.

Announcing the development, Discovery Kids head Uttam Pal Singh said, “With our channel gaining popularity and offering content which resonates so well with Kids, we have been inundated with requests to add English language feed to our portfolio. The foray into English is a natural progression as we look at ways and means of further consolidating our business with an aim to be a top 3 player in the kids genre.

“The addition of Telugu feed in April earlier this year helped increase our reach by over 50% in the state of Andhra Pradesh/Telangana. We expect that the English feed will help us penetrate deeper in select pockets in India as well as SAARC countries.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Discovery Kids to add two new language feeds, launch ‘Fukrey Boyzzz’ on 12 Oct nairrk 0 142 09-26-2019, 10:37 AM
Last Post: nairrk
  General News: DD India will soon be visible all over the world: Prakash Javadekar nairrk 0 88 09-17-2019, 02:20 PM
Last Post: nairrk
  General News: Star India network to telecast Chandrayaan 2 landing across 100+ countries nairrk 0 145 09-06-2019, 07:29 AM
Last Post: nairrk
  General News: English pay-TV channels expecting 25-30% drop in revenue due to NTO impact nairrk 0 274 08-22-2019, 12:21 PM
Last Post: nairrk
  General News: Sterling Reserve, Comedy Central India partner to launch nationwide talent hunt nairrk 0 176 08-07-2019, 11:45 AM
Last Post: nairrk
  General News: Star India launches Disney kids pack priced at Rs. 10 nairrk 0 277 07-19-2019, 02:13 PM
Last Post: nairrk
  General News: Star India to launch Marathi sports channel on 15 July nairrk 0 306 07-11-2019, 10:56 AM
Last Post: nairrk
  General News: TDSAT directs Star India to restore signal supply to Raj Cable Network on payment.. nairrk 0 281 06-26-2019, 07:33 PM
Last Post: nairrk
  General News: Sanjeev Kapoor’s FoodFood channel to go FTA in order to increase reach nairrk 0 223 06-26-2019, 09:56 AM
Last Post: nairrk
  General News: Sony Pictures Networks India acquires media rights for World Cup Kabaddi 2019 nairrk 0 266 06-25-2019, 06:35 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement