General News: Discovery Kids to add two new language feeds, launch ‘Fukrey Boyzzz’ on 12 Oct

[nairrk]

Advertisement

MUMBAI: Discovery Communications India plans to add two new language feeds in addition to launching a new local animation IP ‘Fukrey Boyzzz’ to grow its Discovery Kids channel.

The kids channel will launch two more language feeds Malayalam and Kannada besides debuting ‘Fukrey Boyzzz’ starting 12th October. It already broadcasts in four languages – Hindi, Tamil, Telugu, and English. The kids’ channel will launch a marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’.

‘Fukrey Boyzzz’ is produced by production house ‘Paper boat’. It will air at 1:30 pm and 7:30 pm every day. The broadcaster added that it is looking at the whitespace of the 9-14 TG. Right now most kids content is targeted at the 4-8 TG. As a result of that, the older kids consume content on other platforms.

The new show will allow the broadcaster to play in the comedy space. The show will have 156 episodes initially. On the licensing and merchandising front, the broadcaster has tied up with Black White Orange for the show.

The broadcaster is looking to capitalise on the success of ‘Little Singham’ – an animation series inspired by the Supercop brand ‘Singham’.

Discovery MD South Asia Megha Tata said, “’Fukrey Boyzzz‘ is an apt representation of our ambition in the kids’ genre. We will continue to innovate and invest heavily in the genre with an aim to be a consistent top 3 player. We are also working towards skinning the Fukrey Boyzzz IP in multiple ways including launching branded merchandise.”

Read: