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General News Disney’s subscription streaming service ESPN+ to launch on 12 April
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[Image: ZingF4n.jpg]MUMBAI: Disney’s direct to consumer subscription streaming service ESPN+ will launch on 12 April in partnership with ESPN and featuring ESPN-branded content.

The new service, which will have a subscription price of $4.99, will offer fans a dynamic lineup of live sports, original content and an unmatched library of award-winning on-demand programming—including hundreds of live Major League Baseball, National Hockey League and Major League Soccer games; thousands of live college sports events; and highly anticipated boxing events, PGA TOUR events, Grand Slam tennis events, rugby, cricket and more.

At launch, ESPN+ will be seamlessly integrated into a completely redesigned and re-imagined ESPN App. Already the No. 1 sports app, the new ESPN App will be the premier, digital sports platform that fans can access on mobile and digital living room platforms. In addition to ESPN+, the new app will include scores, news, and highlights; a library of sports audio content that includes live ESPN Radio streaming and a lineup of top sports podcasts; and “TV Everywhere” video that brings authenticated live streaming of ESPN’s eight U.S. networks and on-demand programs directly to fans via the user’s pay-TV subscription. ESPN+ will also be available at ESPN.com.

“ESPN was built on a belief in innovation and the powerful connection between sports and a remarkable array of fans. That same belief is at the heart of ESPN+ and the new ESPN App,” said ESPN president and co-chair, Disney Media Networks James Pitaro. “With ESPN+, fans have access to thousands more live games, world-class original programs, and on-demand sports content, all at a great price. They will get all of that as a part of a completely re-imagined, increasingly personalized ESPN App that provides easy, one-stop access to everything ESPN offers.”

The new ESPN App and ESPN+ showcase the culture of breakthrough innovation at ESPN and across The Walt Disney Company. ESPN+ is the first direct-to-consumer service offering from Disney Direct-to-Consumer and International, the multiplatform media, technology and distribution organization for high-quality content created by Disney’s Media Networks and Studio Entertainment group. A Disney-branded direct-to-consumer service, offering subscription-video-on-demand viewing of Disney, Pixar, Marvel and Lucasfilm movies, along with a host of exclusive content, will launch in late 2019. Both streaming services are powered by BAMTECH, a unit of Disney Direct-to-Consumer and International.

“The launch of ESPN+ marks the beginning of an exciting new era of innovation for our media businesses—one defined by an increasingly direct and personal relationship with consumers,” said The Walt Disney Company chairman, Direct-to-Consumer, and International Kevin Mayer. “This new product reflects our direct-to-consumer strategy focused on combining our beloved brands with our proprietary, industry-leading technology to give users unparalleled access to our world-class content.”

The ESPN+ programming lineup is built upon four key pillars of content: thousands of live sports events, high-quality original shows and films, exclusive studio programs and an unmatched on-demand library. Additional details about the array of content will be announced in the coming days and weeks.

“ESPN+ will connect fans directly to sports they love wherever and whenever they want,” said BAMTECH Media president Michael Paull. “Together, BAMTECH’s industry-leading direct-to-consumer video platform and capabilities combined with ESPN’s unmatched sports content will deliver fans an all-new streaming experience with exciting product features built for watching incredible live and on-demand sports.”

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