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General News Doordarshan firms up slot sale policy
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NEW DELHI: Changing its content sourcing policy, pubcaster Prasar Bharati has decided to auction prime time slots, between 7-11 pm, on its national channel. The producers will buy the slots and provide content in return for a share in the advertising revenue. The modalities of the new ‘slot sale’ policy were discussed on Monday in a meeting of Prasar Bharati board. Bollywood actor Kajol , who was nominated earlier this year, also attended the meeting. In the meeting chaired by Prasar Bharati chairperson A Suryaprakash, it was felt that e-auctions could be held for the 7 – 11 pm slots for all the seven days of the week barring Saturdays, PTI reported. “We have decided that on Saturdays, Prasar Bharati Board would reserve the 7-8 pm slot for its own content and the 8 to 11 pm slot will be auctioned. For the rest of the days of the week the 7-11 pm band will be auctioned. We hope that the slot sale policy comes into effect from October onwards,” PTI quoted a board member as having said. The programmes approved earlier under the Self-Financed Commission (SFC) scheme, under which the Doordarshan acquires programmes and then recovers cost through ad revenue, will also be utilised by the channel.

Read more at: http://www.televisionpost.com/television/doordarshan-firms-up-slot-sale-policy/ | TelevisionPost.com
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