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General News FYI TV 18’s launches new show ‘Best Cake wins’ to woo kids
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Mumbai: ZEEL’s second GEC &TV will premiere a supernatural love story Laal Ishq from June 23at 10pm every weekend.

Intertwined with romance and thrill, the show is said to portray love in a way that will make viewers question the clichéd happily ever after love stories. The episodic weekend series brings together stories designed by multiple creative minds – Dipti Kalwani (Sunny Side Up), Kabir Sadanand (Frog Entertainment) and Sachin Mohite (Jaasvand Entertainment).

Furthermore, prominent faces from the television industry like Sayantani Ghosh, Priyank Sharma, Mahhi Vij, Zain Imam, Veebha Anand, Preetika Rao, Karam Rajpal, Niti Taylor amongst others will be seen as prominent characters of the series.

The show has got on board B-Tex as presenting sponsor and is co-powered by Charm & Glow, Suhana Masale and special Partner Wagh Bakri Chai.

Speaking about the new show, &TV Head Vishnu Shankar said, “&TV as a channel has always entertained and engaged viewers by offering a diverse palette of content, experimenting with new genres and adding different dimensions to existing ones. Laal Ishq is another addition to this unique repertoire, wherein we have on board multiple producers and creative heads along with some of the most popular faces of Indian television. Love as a genre is a favourite with the audience and we are adding a supernatural twist to it. The weekend timeline and episodic format of the show is sure to build intrigue and compel the audience to come back for more.”

Set in different backdrops, each episode will showcase a love story with a supernatural element in the form of an inanimate object – a rag doll, a magical statue or blooming jasmine flowers. As strange as the object might be, it will perfectly bring out the eternal and obsessive side of love that vow to keep viewers glued to their screens and on the edge of their seats. The supernatural twist plays a pivotal role in taking the story forward, where love, the strongest emotion known to man, overcomes death and mortality.

Kalwani said, “With Laal Ishq, I’ve got another opportunity to collaborate with &TV and create magic by blending two of my most favourite genres – romance and the supernatural. Moreover, working with a great cast certainly helped bring the stories to life. This is a unique concept and I am confident that it will pan out well and be liked by the audience.”

Sadanand further added, “Presenting your version of a love story with supernatural elements, being in sync with the content and vision of the other producers that are a part of this series – all of this requires a different level of creativity altogether. Working on Laal Ishq has been an extremely challenging, yet enriching and fulfilling process.”

Mohite commented, “Each narrative of Laal Ishq will combine romance and supernatural which is a treat for the viewer. It will leave the audience with an excited and unsettling feeling, something which is not usually seen with love stories.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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