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General News Facebook has started testing Stories for desktop: Report
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Facebook has been doing everything to make Stories popular. While it tasted blood with Stories on Instagram, public response to the feature on its own app has been rather underwhelming. In fact, Facebook Stories has been a non-starter. But Mark Zuckerberg wants to change that. After allowing the public viewing feature on Stories earlier this week, Facebook is reportedly testing Stories for desktop. Until now Stories could only be viewed on the app.

On mobile, Stories appear on top of the Facebook Newsfeed. However, on the desktop, Stories will appear on the right side of page. There is a tiny question mark on top of the feature; if you hover over it, you’ll see a description of the feature. This is possibly aimed at people who use Facebook only on their desktops. That section of the audience hasn’t been introduced to Stories yet. Facebook told TechCrunch that the feature will roll out on desktops soon.


Stories launched on Facebook earlier this year. The social networking giant intended to replicate the viral success of Instagram Stories on its own app. However, that was not to be. While daily active users on Instagram Stories surged to 250 million within a year of its launch, Facebook Stories largely remained a ghost feature. The Verge wrote about it, “No one is using Facebook stories, so it turned your friends into ghosts.” Its only frequent user – rather infrequent that is – was Zuckerberg himself.

In a bid to increase adoption, Facebook now allows users to view Stories of Friends, as well as those of public profiles like celebrities, news media. However, there is no data available on the usage of Facebook Stories. It is likely to be very low. A recent survey by marketing agency Hill Holiday revealed that 90 percent of Facebook users in their 30s-40s were using either Snapchat or Instagram Stories even though they were logging into Facebook several times a day. “I prefer to use one platform [for stories],” one of them said. Perhaps Facebook needs to acknowledge that Stories was a redundant feature to begin with.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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