Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Guest column: TV Analytics on Colors Tamil
Advertisement
#1
[Image: qD9W1x0.jpg]

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership metrics for Colors Tamil over a month and found interesting content preferences among “core audiences” - a segment determined by individual exposure to TV content.

What kind of impact does Colors Tamil have on the industry? What does “core audience” analysis mean for broadcasters competing for higher share of eyeballs, and how can media planners leverage this data?

Colors Tamil is among Top Ten most watched Tamil channels

Despite airing much lesser amount of content compared to veteran players, Colors Tamil has earned a spot on the top ten most watched Tamil channels in just three months after its launch. Calculated by number of minutes spent by unique individuals, viewership share for the new channel reveals that Colors is a fast-growing contender in the Tamil segment on TV.

Read more:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star Sports 1 Tamil launches programming initiative nairrk 0 249 04-08-2020, 10:03 AM
Last Post: nairrk
  General News: Tamil movie channel Zee Thirai launches on Singapore’s Starhub nairrk 0 281 03-25-2020, 06:45 PM
Last Post: nairrk
  General News: ZEEL to launch Tamil movie channel on 19 Jan nairrk 0 302 01-09-2020, 09:45 AM
Last Post: nairrk
  General News: ZEEL channels face blackout by three MSOs in Tamil Nadu nairrk 0 298 12-23-2019, 02:55 PM
Last Post: nairrk
  General News: Hindi news channel Zee Hindustan now available in Tamil, Telugu nairrk 0 308 12-03-2019, 11:08 PM
Last Post: nairrk
  General News: Colors launches AR experience for Bigg Boss on Instagram nairrk 0 318 12-03-2019, 11:06 PM
Last Post: nairrk
  General News: Vh1 India, Colors Infinity to air round 16 of Carabao Cup nairrk 0 283 10-30-2019, 11:05 AM
Last Post: nairrk
  General News: Colors Tamil’s game show based on KBC will be an all-women edition nairrk 0 247 10-29-2019, 12:22 PM
Last Post: nairrk
  Update: Viacom18 revises a-la-carte price of Colors, Colors Kannada to Rs 12 nairrk 0 242 10-14-2019, 12:32 PM
Last Post: nairrk
  General News: Colors partners with UC Browser to promote ‘Ram Siya Ke Luv Kush’ nairrk 0 370 08-19-2019, 07:25 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement