Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Hathway rebrands in-house channels
Advertisement
#1
[Image: screenshot_www_indiantelevision_com_2016_10_29_1.jpg]

MUMBAI: Hathway Cable and Datacom Limited has given a new dimension to some of its key channels through a rebranding move that includes new packaging and graphics of the five new channels launched earlier this year.

Hathway CCC is now ‘CCC’, Hathway Movies & Hathway Entertainment is now H-Flicks 1 and H-Flicks 2, respectively, and Hathway Shoppee is now ‘H-Mart’ while H-Tube retains its identity with a new, trendy feel.

Earlier this year, in April, Hathway launched four channels -- DJAY, Lamhe, Home Theatre and Marathi Talkies followed by Divine during the Ganapati festival, thus, strengthening its portfolio of in-house channels. With this rebranding exercise, the platform now has a line-up of movies, music, spiritual and a consumer-centric channel which offers diverse content to its subscribers with the right mix of localisation.

Commenting on the rebranding efforts, Hathway Cable and Datacom video business president Tavinderjit Panesar stated, “Our continuous efforts to streamline and create a robust portfolio of Hathway channels has seen another step forward with the refreshing of our key channels -- CCC, Flicks 1, Flicks 2, H-Tube and H-Mart with the right degree of positioning and vibrancy. We firmly believe in making this as a true differentiator in the industry and build a value proposition for our subscribers.”

All these channels will be available on a pan-India basis with Flicks 1 and Flicks 2 offering regional and local content for specific regions.

With digitization and growing consumer demand, the cable segment sees a big opportunity in providing differentiated & value-for-money content. With this rebranding, Hathway now has a unique, potent offering of 10 major in-house channels available for its subscribers unlike some of its competitors.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Asianet offering cable TV pack with 100 channels at Rs 150 nairrk 0 379 11-12-2019, 12:33 PM
Last Post: nairrk
  Update: Hathway to launch ‘Celebration Packs’ at lower price points between Rs 200-230 nairrk 0 376 10-21-2019, 06:50 PM
Last Post: nairrk
  General News: Hathway discontinues Multi TV plan, now subscribers will have to pay full NCF fee nairrk 0 543 06-24-2019, 06:44 PM
Last Post: nairrk
  Update: GTPL Hathway to reintroduce Giga HD service in Q1 FY20 nairrk 0 503 03-04-2019, 10:30 AM
Last Post: nairrk
  General News: GTPL Hathway plans to launch hybrid STB nairrk 0 887 12-28-2018, 08:51 AM
Last Post: nairrk
  General News: Hathway deploys Verimatrix cardless solution to secure its DVB hybrid cable box nairrk 0 1,118 10-12-2018, 12:58 PM
Last Post: nairrk
  General News: Hathway introduces Android TV-based set-top box and hybrid Ultra Smart HUB in India nairrk 0 856 10-05-2018, 02:11 PM
Last Post: nairrk
  Update: GTPL Hathway launches four new in-house cable channels nairrk 0 876 08-17-2018, 12:17 PM
Last Post: nairrk
  General News: Srinagar admin directs cable ops to stop transmitting 30 banned TV channels nairrk 0 623 07-18-2018, 06:48 PM
Last Post: nairrk
  General News: Jio & Hathway continue to lead wireless and wired Internet subs growth in 2018 nairrk 0 643 07-04-2018, 12:39 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement