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General News Hathway to offer YuppTV subscription as part of its monthly broadband plans
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[Image: Hathway-Cable01.jpg]MUMBAI: Cable TV and broadband service provider Hathway Cable and Datacom has partnered with over the top (OTT) platform YuppTV to provide offer live TV and on-demand entertainment content to their customers.

As part of the partnership, Hathway will provide its high speed fibre broadband subscribers YuppTV subscription as part of its monthly plans.

Hathway and YuppTV aim to raise the hunger for quality content by combining over 200 LIVE TV channels in 12 languages and on-demand catalogue of over 10000 hours with high speed internet broadband at the lowest price point.

Hathway Cable and Datacom MD Rajan Gupta said, “The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure.

“No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption.”

YuppTV Founder & CEO Uday Reddy stated, “Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”

Hathway is setting speeds of 200 Mbps and practically unlimited data at an affordable mass pricing with its GPON FTTH – Fibre to the Home – Technology.

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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