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General News Hindi GECs set sight on ad revenues
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[Image: Indian_Television_Dot_Com_Hindi_GECs_set_sight.png]MUMBAI: Change is the only constant is an oft-repeated cliché. And we have seen Hindi general entertainment channels brining in their changing streaks of programming every year. Known for setting trends and bold moves, Star India’s Hindi GEC Star Plus was the first broadcaster to open a new slot by extending its early fringe primetime from 5.30 pm onwards on 15 June, 2015 with Mere Angne Mein (MAM). 

The show failed to generate positive ratings, and hence later the channel changed the time slot and made it a half hour show and started airing it at 6pm.

On May 9 Star Plus had reopened the slot with Beyond Dreams’ Jana Na Dil Se Door but later it changed the show’s timings and started airing it at the 10.30 pm time band. On the other hand, Zee TV extended its early primetime to the 6.30 slot with Vishkanya. Colors’ early primetime starts at the 6 pm time band whereas Sony Entertainment channel’s primetime starts from 8pm. Zee Network's new entrant &TV has recently forayed into 7pm time band with its new show Waaris.

The channels are not only experimenting with the content but also experimenting by expanding their primetime slot to increase ad revenue. 

Speaking about the extended primetime to Indiantelevision.com, Sunshine Productions founder Sudhir Sharma said, “It's a good thing for producers and for the viewers as well. Instead of producing four hours of content they are now going to produce five to six hours of it. That also means that the business and the industry is improving and advertising revenue is coming up that is the reason why I think all the broadcasters have started increasing their primetime. There is the availability of clients/advertisers hence they are increasing their primetime slots.”

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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