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General News Idea Cellular launches additional data, unlimited calling offer to drive 4G uptake..
Idea Cellular launches additional data, unlimited calling offer to drive 4G uptake, woo new users

NEW DELHI: Idea Cellular, the country’s third largest telco with over 185 million customers, on Wednesday launched a special offer that allows additional 3GB of data each month for a year for existing and new customers who switch to its services from rivals.

The new plans are aimed at further driving 4G penetration amongst users and could also be seen as concerted bid to poach 4G customers from rivals.

Idea’s bigger rival Bharti Airtel already rolled out a similar plan in India. The country’s leading telco’s offer for more data at same price points – for subscribers to its Rs 345 pre-paid plan and for those post-paid users opting for plans starting with Rs 549 – is aimed at increasing its 4G customer base, it had said.

These offer hit the market at a time when Reliance Jio has notched up around 65 million 4G users and is aggressively trying to ramp that up to 100 million through free voice and data services.

“These new plans will encourage Idea customers to adopt the company’s high speed wireless broadband services, furthering data penetration,” Sashi Shankar, Chief Marketing Officer, Idea Cellular, said in a statement.

Idea’s new offer will allow customers to avail 12 months free data worth up to Rs 9,000 on a new 4G handset. The offer is available to both existing and new prepaid and postpaid customers.

While all Idea customers will now get free data bundled in the plans, customers with 4G handsets will get even more data benefits on the new plans. The telco said that its prepaid customers can get 3GB free data on Rs 348 recharge pack, in addition to unlimited voice calling and SMS. Customers that recharge with this pack on a new 4G handset will get an additional 1GB data.

The benefit is valid for 28 days and can be availed for a maximum of 13 recharges in 365 days, the telco said in a statement issued on Wednesday.

The Aditya Birla Group Company also introduced two new “Ultimate plans” at Rs. 499 and Rs. 999 rental for postpaid users. In the Rs. 499 plan customers get unlimited local, national and incoming roaming calls with 3GB free Data on 4G handset.

It said that non-4G handset users will get unlimited calling benefits and 1GB free data.

The Rs. 999 plan offers unlimited local, national and incoming roaming calls ith 8GB free Data on 4G handsets; and 5GB Data on other handsets.

Additionally, Idea will also provide free subscription to its Music and Movies pack on these plans.

For all new and existing customers upgrading to 4G handsets, Idea will provide additional 3GB data on these rental plans, till December 31, 2017. The extra 3GB free data for new 4G handset customers will make it 6GB and 11GB free data each month, on Rs 499 and Rs 999 “Ultimate Plans”, respectively.

To avail additional 3GB data offer, new 4G handset customers can visit 4G handset section on My Idea App or visit the website using the new 4G handset.

Free data being provided to customers under the new plan will be 3G/4G, depending on the circle and handset. The data will be on 2G in the current 3G ICR circles until 4G is launched later this year, the company said.

Airtel Digital HD Recorder / Kerala Vision Digital TV
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